Theater For The Future

The Art in the Business of Theater – Collaboration Tools and Technology and the Storefront Theater Movement
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Archive for November, 2007

Go, qLab, Go!

November 04, 2007 By: Nick Keenan Category: Tools

qLabSpeaking of things that make us smile…

I was listening on NPR to Chazz Palminteri on his broadway debut of the one-man show that made him a household name, A Bronx Tale.

Lo and behold, A Bronx Tale is the second major broadway debut of the little sound playback program that could, qLab.

qLab’s main industry competitor is the old stalwart SFX (which was simple, quick, industry-wide, and somewhat affordable at $800 for a pro license plus $1600 on average for a dedicated computer to run the thing), and until about a year ago, qLab was still so buggy that it wasn’t a reliable substitute. Only difference now? First, it’s freaking FREE for basic features. Second, the small team of developers working on it basically non-stop have made it feature-rich and incredibly reliable (it helps that it runs on macs instead of frankenstein PCs), and now it even supports video playback. Third, did I mention that it’s free? There is no four. Fifth and last, qLab’s feature set now EXCEEDS *greatly* the old capabilities of SFX. To the point that when I need to program a show on SFX because that computer is available, I immediately start whining.

Yes, you heard me right. A Year and a half, and a buggy backwater project is now running the next big BROADWAY Show. It’s a proud day for the sound design community. And it couldn’t have happened to a better team of software developers.

And now if you’ll excuse me, I have to go preprogram my next qLab show, Butt Nekkid, opening soon at the Side Project.

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I wish we had a League of Awesomeness

November 04, 2007 By: Nick Keenan Category: Community Building

the LoAAbout a year ago, I started getting addicted to The Show by ZeFrank, a hilarious video podcast that served as the front end for a growing online community that built collaborative art projects such as the Earth Sandwich and Craft the Ugliest MySpace Page.

The Remixes for Ray struck me as a project that had big huge possibilities for theater. The story of Ray is pretty simple… Some guy recorded a short clip of a song (with the lyrics “I’m about to whip somebody’s ass”) and sent it to his daughter to cheer her up at work. He probably sent it to a few too many recipients, and suddenly the clip landed on YouTube. In this episode, Ze and his league of loyal viewers find this clip, and generate buzz to create not only musical remixes of the the little ditty, but a pretty kickass collaboratively-built video as well.

THEN… they find the original Ray, somehow, (don’t ask me… they only had his first name and that he was somewhere in North America) and PRESENT the remixes and video too him. Lives were changed forever, and there was much rejoicing.

All these projects are theater… they get the audience involved in the action, they have an arc of thought to build to the payoff of presentation. They often feel more like theater than sitting in a chair for two hours and listening to cell phone vibrations and crinkling cellophane.

Ze dubs his loyal followers “sports racers” and the secret community of really kickass creative and life-loving folk that he wants to be a part of “The League of Awesomeness.” It’s a little Colbert Report in its sheer playful audacity. I look at our community of storefront theaters, and its League… and I feel like there’s a missed opportunity for audacious cooperation and co-inspiration there. Hot Tix and Theater Thursdays are great, don’t get me wrong, but it doesn’t exactly get the groundlings jumping.

As much as I’m jealous of their catapult to success, this is where I feel the House deserves their media cred. Walking in to their theater, you feel like you’ve been invited into a secret society. High Jacobean Drama this is not – they’ve got a lot of the flash, and I wish they were more disciplined storytellers (and more conscientious community builders – though they certainly have enough on their plate), but I will never fault them for not knowing how to create a little buzz of excitement and anticipation about seeing some theater. Secret Order of the Magic Pearl indeed. (I feel manipulated, and (yes, I love Heroes.))

People roll their eyes when I say maybe there’s a way to create an online community or collaboration network for these kind of audience-energizing projects and works… when I say crap like that, I don’t mean more myspace, facebook, blogosphere self-promotion. The weariness generated by the theater community’s blind and desperate self-promotion is a real problem, and a topic for another time. I’m talking about the things that Ze did – for free – in his year of the show.

Take a look through his archives of the show, you won’t be disappointed. Dream More, Work Less, Whip Somebody’s Ass.

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Why For the Future is For Now

November 03, 2007 By: Nick Keenan Category: In a Perfect World, Teachable Moments

toothpaste for dinner
Lord knows I don’t need another project on the ol’ plate.

But I’m becoming obsessed with how I do the same research, make the same explanations, find the same solution, and begin the same projects with each of my theater companies. I’ve found conversations begun in one theater company being echoed in another. I wonder why theater companies don’t talk to each other more.

I’m beginning to see a great collective wealth of thought about storefront theater infrastructure, and great and achievable possibilities for inter-company collaboration and workload sharing. I am working on experimental collaboration techniques that both excite and scare the bejeezus out of me. These techniques and tools may help to legitimize and streamline an industry that is largely assumed to be inviable and unprofitable and a great waste of time. And in the same breath they may serve to homogenize the same industry, as diverse as each individual that works in it.

The main problem I deal with on a day to day basis is theater infrastructure – and lack thereof. Theaters are often crippled with a lack of money and a lack of time. This is a problem that I think can be solved.

For Example.

In this past week, I’ve been doing a lot of work with a busy theater company – real movers and shakers they – who manage their collective projects through email. Everything – Marketing strategies, Production Schedules, Casting Calls, Box Office Duties, all over email – often in the SAME emails. Epic, multi-page, carefully outlined emails.

Now some of you may have just squirmed, and there’s a reason – email is an ephemeral, inconstant, disorganized tidal wave of a web technology. It confuses and babelfies as it tries to spread information. Some people don’t read their email, some people reply to all when they should focus their stream of consciousness, and some people don’t realize that THEY’RE YELLING IF THEY WRITE IN ALL CAPS. I don’ t mean to harp on you if you’re one of those people, but the fact of the matter is, email and web technologies have changed the way that we work and communicate. As a country, very nearly as a species. That’s all happened in the last ten years, so like any evolutionary step, there’s a period of adjustment that gets pretty messy. Welcome to the era of messy.

Many alternatives to the email strategy of project management have popped up in the last few years – from online group forums like phpBB to wikis. These are tools that can organize projects a bit more logically, and they also save old information and posts. They’re not perfect, require a very little bit of adjustment, but they’re hand over fist better at managing multi-step projects than email is.

That’s the kind of stuff I want to talk about here… The systematic inefficiencies that just pop up and can end up squandering a theater company’s resources, what can be done differently, and what could be created to make everyone’s life a bit easier.

Because we’re in the business of changing people’s lives. That’s something worth working for.

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