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Archive for the ‘Tools’

I love on Chicago Amplified

May 15, 2009 By: Nick Keenan Category: Community Building, On the Theatrosphere, Tools

WBEZ’s Chicago Amplified program has beefed up its presence in the Chicago theater talkback circuit… quietly and diligently recording interesting conversations and performances that would otherwise be lost to the world forever.

One of these recordings actually captured a portfolio dream for a sound designer… a full recording of Remy Bumppo’s original commissioned work Think Tank: American Ethnic, with both performer dialog and sound design mixed in. If your exposure to theater on the radio is primarily through LA Theatre Works – or if you’re outside of Chicago and want to see me put my money where my mouth is as a designer – I hope you can check it out.

If you’re creating great programming in Chicago and don’t have a podcast infrastructure to capture it yourself, I’d also recommend contacting the good people at Chicago Amplified… It’s one of the few places that will lend its excellent web infrastructure and traffic to creative organizations of all stripes.

You can also donate to Chicago Amplified here… And catch WBEZ employee Don Hall (and friends of TFTF Schadenfreude) in this video, doing what they all do best: Crank.

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Schedule C for the Theater Freelancer

April 13, 2009 By: Nick Keenan Category: In a Perfect World, Infrastructure, productivity, Tools

If your income stream is anything like mine, you kind of feel a one-two punch at the end of the tax year for simply being an artist in America (though clearly Canadians also have issues). Most theaters don’t employ artists on a full-time basis, nor do they pay a lot. Assembling an artistic income means 1099 / Independent Contractor income and that means no matter how little money you make and how close to the real, scary poverty line you are: you’re in business for yourself now. You get to file a schedule C and pay self-employment tax. The punch that you feel is the realization: I already GAVE my financial stability to theater… now I have to give again because it actually paid me less money than it took for me to survive?

Ah, doesn’t whining make you feel better? I recommend a good whining / coffee / bite your pillow break every half hour or so while doing your taxes.

Before I get started: This is not meant as a catch-all tax guide, nor should you use it as one. I am not a CPA. I am also writing this in 2009, and the tax law changes every year, sometimes drastically. Think of this as a catalyst for your own personal investigation and deeper understanding of how the tax code applies to freelancing artists. If you’re looking for an artist-friendly CPA, I highly recommend getting one locally via word of mouth. I’m also a little “too little too late” for this year, so hopefully this will help serve as a guide to help you capture the information you’ll need for next year. Those of you in the Chicago still in need of help area could also file an extension ASAP (most CPAs are only taking extension clients right now) and look to @rockstarcpa, aka Martin Kamenski of Collaboraction Theatre.

So the trick to Schedule C is the claiming of deductions – expenses – that legitimately offset your as-yet untaxed income and prove to the IRS (in terms it understands) that no, I’m eating Top Ramen for crying out loud, I didn’t turn a $14k profit this year that you now need to tax me for. You’ve accrued more expenses than you may think in the pursuit of your artistic work, which is why it may feel so ridiculous that you’re being taxed on this income. After all, the money is gone now, right?

Hopefully not, actually. In preparation for your next year, make sure you find some way of imposing a rule on yourself that you squirrel away a certain amount of each check into savings over the course of the year or pay estimated taxes at the end of each quarter. The first way, you keep the interest, the second way, the government does. Either way, you’re talking about a couple packets of Starbucks VIA, so do what makes you happy. It makes the tax crunch a lot less stressful to deal with when you’re only worried about filing paperwork rather than hustling for scratch to pay the tax man.

So about those deductions. I use my debit card almost all year long rather than cash. It’s really annoying for splitting the bill, but I find that getting a receipt for everything is both a good budget reminder and takes care of my paperwork for me. I sort and file these receipts all year long into deductible and non-deductible expenses in a little coupon file like this one, one for each year. Best part about the folder? It’s a deductible office expense. I also keep track of my budgets, expenses, and anticipated freelancing income using the cheap and pretty useful online software Buxfer. It’s easy to tag transactions into pre-sorted deduction categories, and balance my checkbook from my iPhone. The upshot of all of this: You’re going for a stress-free tax season. That’s much easier to achieve when you do all the sorting and filing work in little easy chunks all year long rather than in one chaotic panicked mess on April 14th.

These are the deductions I track:

Business Meals. Not every meal, but every meal that I took because I was discussing work related to my 1099 income: Production meetings, design meetings, interviews, planning sessions, all that jazz. It always ends up being a bigger percentage of my meals than I expect. You only get to deduct 50% of these expenses, but the collaborative art of theater often makes us go out together to chat when we could be bringing a sandwich from home, so it’s a cost of doing business. I always write who I was meeting with and what we discussed on the receipt or in a Buxfer note, because you can be sure I won’t remember later.

Office Supplies
For a designer, this can be a pretty big expense. For me, it’s CD-Rs and play binders, for some it’s model building or drafting supplies. In the paperless age, however, it’s nothing compared to the allure of…

Resume and Job-seeking expenses
Oh yeah. Headshots. Portfolio expenses. Kinkos. Anything you spent looking for work, and especially for you performers, that’s a lot a lot a lot of potential deductions.

Section 179 Depreciation
This one is cleverly titled to be as confusing as possible, but it roughly translates as a deduction for the full cost of medium-term assets (Computers, hard drives, PDAs, Software) that you bought this year. Since these assets often die after 3-5 years, Section 179 allows you to depreciate and thereby deduct the entire portion of these assets that you use for business in a single year. Needless to say, if you own a computer or hard drive or seven that you use exclusively for business, as I do, this is the golden child of deductions.

Business Travel
If you’re lucky enough to get regional or even national work, you probably don’t need my advice. However, this can be a useful deduction. Taxis, Hotels, Travel Meals, Parking Fees and Plane Fare are all deductible in the pursuit of the almighty dollar. Track ’em.

Business Mileage & Use of a Personal Car
No, you can’t deduct your regular commute, so get that out of your head. But if you’re freelancing and go to a different location to work, that is deductible, as are Taxi fares and Parking costs that you incur for freelance business purposes. (For instance, my “day job” source of W-2 income is downtown, so when I park there as part of my regular commute, I do NOT get to deduct those expenses, but if I travel to Wisconsin to design a show, I DO.) What the IRS would like here in your records is odometer readings all year long, which I find to be an unsustainable practice when you use your car for both personal and business use. The key here is specific written records. I find myself keeping a really good calendar record of everywhere I go day-to-day, so I cross reference round-trip mileages for a number of theaters in the suburbs where I work with my calendar. A simple spreadsheet later, I have a table of about a dozen places I drove for business over the year and the number of times I drove there, and voila: a pretty close estimate of my business mileage. Also, if you really want to make the IRS happy, make writing your odometer reading into a dashboard notebook an annual New Years tradition. How they want you to do this and while also not drinking and driving is something they leave up to you.

Professional Research & Subscriptions – This is something you should definitely talk over with a professional, but I encourage you to track your expenses here, whether or not you can deduct them. Artists spend a lot on research in the course of the year. We see other shows and buy tickets, we go to awards ceremonies and trade shows because we it’s good for our career. We rent movies and purchase books and music and all kinds of art to investigate dramaturgical history or artistic technique. Actors and dancers need to maintain themselves physically, so a gym membership is a reasonable business expense. If you spend money on it because you’re using it as research or material for your work, it is deductible. Be reasonable now. Your Nintendo Wii is probably not helping you with your flexibility all that much.

IRA Contributions – Why pay taxes when you can be saving for poverty-in-retirement? You ain’t gonna be a ballerina forever. Another benefit I’ve found about squirreling away some of my 1099 income is that it means I have a glut of savings that I can throw into a traditional IRA at the end of the year… some of which will actually increase my refund at the end of the year. Stocks are also in the toilet this year, which means that unless the economy really falls off a cliff your donations will go farther when the economy rebounds. Check with an accountant about the pros and cons of traditional vs. Roth IRAs… They are DIRT simple to set up online. I was surprised.

Other deductions you should track closely:

Tax Filing Expenses including software, filing costs, and CPA professional fees. I guess this is how the government absolves themselves of the guilt of making the tax code so complex that you need a professional to file if you have a non-traditional relationship with your employer.

Credit Card Interest on Business Expenses ONLY sometimes.

Cellphone Usage for business purposes – as with all personal / private usage, deduct business usage only.

Professional Dues & Fees – I got my IATSE Union Card this year. It was espensive, but it’s quite the deduction.

Charitable expenses – Track all your donations of materials to 501(c)(3) organizations, and make sure you get a donation letter for the agreed-upon value of your donated goods. Update: thanks to @rockstarcpafor this catch: You cannot take a tempting, tempting deduction for donated time to an organization. Donated goods and materials only. Also, do not deduct political contributions or anything that you received a benefit in kind for, like that CD I got with my NPR donation this year.

State, Local Taxes and Registration Fees – Different states allow you to deduct different taxes, so this is definitely one you’ll want to investigate more. For instance, Illinois does NOT allow you to deduct annual car registration fees, other states do.

Home Office
This is one that every CPA and tax software warns you that it’s like playing with Audit fire, and I tend to agree with them. However, it’s a huge potential deduction IF you have a dedicated space of your home that you use exclusively for business. The concept here is: figure out the percentage of square footage in your home that you use for your home office, and then deduct that percentage of your home expenses: Rent, Utilities, Mortgage Interest, Association Fees. This is an oft-abused deduction, so handle with care and seek specific advice to your situation. Remember too that you can deduct 100% of any office-related expenses like furniture that you use entirely for business purposes. Getting the trend here? Do not deduct your personal stuff, DO deduct your business stuff, the rest is just capturing and estimating the relative value of each. If you own your home, there are also some long-term ramifications to using the home office deduction.

One thing that’s really important than can be confusing when using tax software like TaxCut or TurboTax: Most business deductions can EITHER be deducted on schedule C as business deductions OR you can deduct them as part of your itemized deductions offsetting your W-2 tax-withheld income. Obviously the advantage is to apply deductions as much as is appropriate off your Schedule C income, since the standard income deduction is pretty healthy on your W-2 “day job” income. And be careful when moving column A to column B that you don’t accidentally deduct expenses in both places, because that of course is a no-no.

See? This is SIMPLE. Taxes are EASY for EVERYONE to do, especially artists whose livelihoods neatly fit into predescribed non-corporate deductible behavior like BOTTLED WATER DELIVERY. I am being SARCASTIC.

I’m gonna wrap up with a little bit of social commentary about an often-overlooked, but significant deduction that I think artists would be more vocal about if they had ever heard of it. It’s called the “Qualified Performing Artist Deduction” and it’s a doozy. It’s so obscure and mostly useless that most CPAs I consulted in my early theater years had never heard about it. If you are “Qualified” for the deduction, you are allowed to deduct all your job-related expenses IN ADDITION to the standard deduction, even on your non-schedule-C income. However, to qualify you need to jump through some gut-wrenching hoops that I wouldn’t wish on anyone:

– You need to have made a minimum of 2 $200+ performer-related W-2s during the year
– Your performing-related deductions must have been 10% or more of your income
– Your adjusted GROSS total income cannot be more than $16,000 for the year – and married couples taking the deduction must not have a COMBINED income of $16k in a year.

Here’s where I get incensed… that $16,000 limit is awfully close to the poverty line, and don’t get me started about not doubling the limit for married couples. I’m glad truly starving artists can actually take this deduction, the problem is all those folks who are still starving and make more than $16k in a year. The limit on this deduction – as far as I can gather – has not been amended to adjust for inflation since the Tax Code was overhauled in 1986, as similar deductions are on a regular basis, although Sens. Schumer and Feinstein attempted to in 2006. So bully to them. It’s such a weird tax code exception – an exception literally made for only one kind of worder – and so on the one hand it’s one of the only tangible examples I can think of where the government has actually tried to treat performing artists differently and give them a leg up. On the other hand that assistance is so half-hearted and I’m sure politically unstable that a prerequisite for that leg up is that you chop the leg off first.

This article was sponsored by @marebiddle, who not only bought me a cup of home-made Kona coffee that fed the adrenaline drive required to write a post on tax code, but also specifically requested that I follow through on it with a simple “Please…”. Thanks, Mare, and good luck!

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Getting Things Done on Twitter

February 14, 2009 By: Nick Keenan Category: productivity, Tools

It took me a while to get my sea legs, but the past few days has me settled on a response to Ian’s query on Praxis Theatre.

One of the most clear uses of the Twitter network is to solve problems. Unlike blogging, which is about thinking, exploring, deepening the discussion, my favorite uses of the Twitter format have been about getting quickly unstuck and taking collective action.

In the past 48 hours, the fast-growing and largely international theater Twittmob has been used to discover connections, shared interest, and get some very interesting things accomplished:

Selling / Reusing / Trading old props
Gathering momentum behind national political action
Comparing notes on how to take better headshots
Announcing newly available same-night discount tickets
Organizing and Spreading the word about various details of upcoming International Theater Events
Connecting with like-minded strangers
Making after-show plans quickly and efficiently
Notifying next of kin that you’re narrowly evading the path of a tornado

To someone who’s never used (and often refused to try) Twitter before, one of the most powerful and least understood features of the format is the way a Twitter tribe will use hashtag searches to quickly expand the network of people looking at or working on a Tweet.

Under normal circumstances, if you post:

“Oh crap. Bathtub clogged. Anyone know how to fix?”

The only people you’ll be asking are those already following you… all your friends who also don’t know the first thing about plumbing. But make a simple change:

“Oh crap. Bathtub clogged. Anyone have any tips on #plumbing?”

Twitter automatically links your tweet to the #plumbing search page, which is watched by a wider group of interested users. I’ve found those users / power lurkers to be more engaged, more connected, and more able to communicate through social networks than the average blogger, which I suppose is not surprising.

It’s not all made of Awesome on the Twitter, though. You may have felt (as I did about rereading my own early blog posts) that new bloggers go through a phase of self-absorbed perspectives as they begin to immerse themselves in (or distance themselves from) a larger blogging community. Twitter being a much younger technology than blogs, there is sometimes a similar, tiring emergent behavior. New Twitterers (and their eager mentors) spend a great deal of time on Twitter talking about how great Twittering is. Yes, my tongue is firmly in my cheek as I type this. Think about the rush of excitement and simultaneous trepidation you felt when you first SMS texted a friend or family member. You’d get seventeen messages from your Aunt Suzy the next day saying “Im Txting U at the Grocry Stor!” Deep breath, and then we move on.

Just as there is a somewhat accepted online etiquette in play in emails, web authoring, blog commenting, and in texting, there will eventually be an accepted etiquette that emerges from the Twitter community. It’s not quite there yet, so it’s a bit like the wild west right now… everyone is looking to stake out a plot of land with their donkey, and everyone goes about it in kind of their own wonky, loud way.

What is different – and exciting – about the Twitter format is the disciplined structure and its ability to focus and discipline conversation. A 140 character limit means it’s harder for a single conversant to suck all the oxygen out of a conversation. That means Twitter offers opportunites that complement the opportunities of blogging or Facebook – but on Twitter it’s going to be easier to be heard, it’s easier to collaborate, it’s easier to filter content, and it’s quicker to get results – especially if you have clear questions and you know who you need to ask.

This post was made possible by a cup of diner joe that I enjoyed thanks to @TravisBedard. He’s an awesome blogger, so you should check out his stuff, and follow him on Twitter. That way you’ll be there to catch the brilliance.

Update: Check out @dramagirl‘s post on generating useful discussions on Twitter.

Update the Second: Steve Greer at read write play has created a great resource, especially for you non-twitterers out there: A blog that sifts through tweets and pulls out things to read in the #theatre feed!

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QLab 2.0 is Unleashed

January 31, 2009 By: Nick Keenan Category: Infrastructure, Sound, Tools

Ahhh… That’s pretty.

I’m absolutely swooning with joy today at the release of version 2.0 of my favorite sound playback software, qLab. Chris Ashworth, ever the holistic programmer, released the software today only after updating his exhaustive and easy-to-read documentation site. So I won’t bore you with all the minutae, but I do want to quickly go over my favorite new features – that I have discovered so far.

1) 48 outputs per cue. Yes, now each cue can be assigned in a combined matrix to up to 48 discreet outputs. The previous 16 discreet channel limit with version 1.0 was the single biggest roadblock to getting larger theaters that regularly use 24 – 48 channels to adopt qLab. While it has already been seen on Broadway (though not as much on Chicago’s largest stages), this feature brings qLab closer to becoming a sound playback solution extensible enough that it can be affordable to the tiniest storefront and powerful enough to run playback for some of largest sound systems in the world. That means designers can develop their careers with much, much greater ease.

2) Volume Envelopes
Look at that. Just look at that. Beautiful. We’ve had this feature for a while with Meyer’s LCS now – which is great when you have $50k lying around for a sound system. Volume envelopes allow you to really quickly adjust the volume of the audio over time – say, having a large initial burst of music that then fades down to an underscore. This is going to save me hours, and give me more in-the-moment control over the audio, which as I mentioned in my last post on qLab, is the key to design that works with a performance rather than on top of a performance.

3) Integrated Windows
This may not seem like a big deal, but the new one-window format of qlab is hugely easier and more reliable than using the three or four main windows of qLab 1.0. There was a minor workflow bug in 1.0 where the inspector window (where you make things like level and output settings) would not always update after selecting a new cue in the cue list. This created many situations with students and folks new to qLab where they would end up making changes to the wrong cue and getting, well, really confused. Clarity wins the day.

4) Ruby, Applescript, and Python Script Hooks
From the documentation:

QLab 2 offers comprehensive scripting hooks to control the application programmatically. You can use AppleScript, or through the OS X scripting bridge, languages like Python and Ruby.

Yes, that’s right, qLab can now integrate with RUBY applications and scripts run locally on a computer. I might just jump for joy. Whenever you open up hooks to third party scripting, you encourage a culture of open source developers to solve problems that you don’t have time to do. And since I already know me some ruby, and I just happen to have a project in mind already.

5) Integrated Quartz Composer
qLab is the only sound and video system that I know of to be built directly on reliable and native operating system architecture – SFX is built on the sometimes rickety and tenuous ActiveX / Windows relationship and Cricket is based on the Max language, which, while reliable, often leads to upgrading headaches while developers wait on Max to upgrade for the latest OS architecture. qLab uses the native OSX technologies CoreAudio and now, Quartz Composer for enhanced video effects (the video above, now well-known as the iTunes 8 visualizer, is one example of what is possible with tools like Quartz Composer.) Now qLab is capable of harnessing the native Apple graphics engine for use in projections design.

There is so much more that is saliva-inducing in this update (Easy music vamping!, Live Camera Cues!) but hopefully I’ve convinced you to try it out.

Performance
It should be noted that I haven’t had a chance to really put pedal to the metal with version 2.0 yet, though I hope to soon (and test qLabs eye-opening claims of:

guaranteed sample-accurate sync across all Audio Cues assigned to the same output device.

and no latency overhead buildup:

“If you build a thousand one second waits and chain them all together, the last cue will finish almost exactly one thousand seconds later. (Within a millisecond.)”

My hunch is here is that, for those planning on buying a state of the art sound and video playback system, the inexpensive MacMini is no longer the greatest value for the long-term. Flexibility and scale of this kind (especially the use of Quartz Composer) demand lots of memory, processing power, and multiple video outputs, all of which are better served by the more expensive Mac Pro line of computers.

Cost
The most important part of this update, arguably, is the new pricing structure and pricing options available. While the basic version is still free, the a la carte Pro Audio, Pro Video, and Pro MIDI packages have all taken a price jump up to $250 each, $200 for educational purposes (though you can apply the entire cost of your version 1.0 licenses to the cost of the upgrade). New in v 2.0, which I think will be music to the storefront community’s ears, is the option of multi-computer rental licenses – each Pro package (which, while convenient, is only strictly necessary for 10% of shows that a storefront is likely to put on) is available to rent for unlimited computers for $3/day.

Oh yeah… And there’s some delicious swag available as well.

Now if you’ll excuse me, I have some software to buy.

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Multi-track Mixing with QLab and Audacity

January 22, 2009 By: Nick Keenan Category: Sound, Tools

I was telling someone the other day that the goal of modern DIY design in theater is to get to the point where you can use design as agilely as an instrument. The flexibility, immediacy, and coordination one can throw at your work multiplies when you can reshape and work with your materials live in the space, reacting to other designers and performers who are playing with their instruments – whether it’s their voice, their bodies, their sets, their lighting, or their literal instruments.

So when a technique comes around that increases my own responsiveness as a designer, I get pretty stoked.

It’s buried in the wiki, but this explanation of creating multi-track WAVEX files in Audacity 1.3 [which is free] unlocks an amazing feature of the sound playback program qLab [which is free, and poised to release a hotly-anticipated version 2.0]. Bookmark it, and then let’s play, shall we?

Let’s take a real world example, like my recent collaboration with composer Stephanie Sherline on Rivendell’s production of These Shining Lives. We composed and arranged a number of themes for the show, including this one, which we called Music Box:

 

So, a couple of instrumental ideas here, all built using Logic Pro:

A clock metronome
A plucked harp
A rolling harp baseline
A clock counterpoint
A low bass drum heartbeat
A ratchet crank
A reverbed string section

Now Logic can easily bounce all these ideas as a simple stereo file and I could play that music through the main speakers just fine. But I’m gonna do something a little more magical.

I bounced each instrument separately as mono files, and imported them into a single Audacity file:

From there, we set Audacity to export with the multi-track WAVEX format. You can choose, when exporting, to mix certain tracks together or keep them distinct:

This creates a multi-track interleaved audio file, so as the computer plays back the file, all instruments will stay in time with each other. In many audio playback systems, multi-track mixing is achieved by playing several stereo files over each other, but this method can result in a certain amount of tempo drift as one file plays faster than another over a period of several minutes. Annoyance: avoided.

Now we drag this multi-track file into our qLab project, and edit the cue’s volume settings. We see a grid of crosspoints (also known as an audio matrix). Each row is one of our multi-track instruments, and each column is a speaker in the space.

Can you see what’s going on here? Each individual instrument can now be routed to its own speaker or combination of speakers to create a different audio shape, or image. So while our metronome clock tick can come quietly from the radio, our reverbed string section can waft lightly through the window. Or our main harp melodies can play against each other right to left through the main speaker system. It’s like the orchestra playing this music is hidden in different spots in the space, but they are still playing the music together.

In addition, I have added an eighth track, which is a reverbed version of the counterpoint clock tick. By adding in a variable amount of reverbed or “wet” signal to the “dry,” unaffected sound, you can make the overall tone of the music feel more distant or more present, more dreamy or more real.

All this can be done on the fly, as the director restages a scene or you see how the music times out with stage action.

With qLab’s fades, I can have individual instruments fade in or rest over time, or even appear to move around the space. A large, momentous reverbed clock tick coming through the mains can fade to become an ambient naturalistic clock tick coming through the radio. Or, I can adjust the masters for each row to use just one or two instruments in combination, varying the motif a bit. Here’s a version with just the Harp and the Ratchet:

 
or a pensive, waiting underscore:

 

That’s a lot of in-the moment flexibility, all with the same file.

These Shining Lives is now running at the Raven Theatre in Chicago through January 31st. More information at rivendelltheatre.net.

This post was sponsored by my good pal Andrew Wilder of LuxiousLabs, who bought me a medium Dunkin Donuts hazelnut with cream only. My favorite. You should check out his iPhone app, HelloCards, which allow you to send personalized greeting cards – yes, with pictures – from your iPhone. Many of the designs for HelloCards were created by my wife, Marni. (who is to Andrew as awesome is to also awesome.)

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The Point Between the Diminishing Returns

January 16, 2009 By: Nick Keenan Category: Teachable Moments, Tools

Arts organizations are increasingly finding themselves caught in this place between using unfamiliar technology in their work and rejecting technology outright to return to traditional roots. Which we’d never think of doing in say, health care. Take a look at arts marketer Adam Thurman’s recent explanation of why he doesn’t use Twitter:

All these things are just tools. They are all just Big Shinny Hammers. Don’t let tool selection distract you from the main job, which is create remarkable artistic content.

Only use social media tools that you think you could be the best in the world at using.

The immediate, quicksilver environment of rapid technological innovation forces a balancing act between overdoing it by investing in tons of equipment that is current, exorbitantly expensive, and difficult to master; or underdoing it by taking DIY to a level beyond one’s experience and risking the dreaded half-assed implementation of half-baked ideas. That’s when you wind up building a lightboard out of exposed parts from Home Depot.

I’ve given a lot of advice to people trying to avoid these twin fates, and there isn’t an easy solution, but I think this comes close to a couple good rules of thumb for any technology purchase:

1) In every situation, compare notes with a trusted advisor. Thse means asking several people and testing their answers against, well, reality, and then retaining the advice of one whose advice seems to most closely resemble informed common sense.

A trusted advisor should let you do the work so that you can work towards self-sufficiency.

A trusted advisor is a lot like a therapist in this way. They help you through your own blindspots.

2) Buy Used. eBay, craigslist and firesales: screw retail markup if you’re a non-profit. If you are or know a theater in trouble, keep the equipment in circulation by helping to broker liquidation sales with companies who aren’t in trouble. Use the advice you’ve collected to distinguish between cheap gold and cheap crap.

3) Learn how to maintain your equipment so that it lasts longer. This goes double for equipment you rent out – a great way to diversify income and offset the capital investment. Use the summer lull to clean and blow the dust out of old gear, and regroup. Keep the place where the equipment is stored: clean, cool, and free of soda bottles.

This may all seem *really* obvious, but actually following through with all three of these principle is really rare in theaters. Only a handful of the dozens of storefront booths that I’ve been in have been laid out intelligently and cleaned in the last five years, let alone regularly. These kinds of environments breed broken equipment – and other organizations suddenly flush with cash can generate a lot of waste because money becomes the convenient solution rather than ingenuity.

When the economy tanks, ignorance of the specific properties of your inventory becomes increasingly hubristic.

There is in both directions – too cheap and too expensive – a point of diminished returns. The question that you can ask to chart your path through technology: What has the greatest long-term value that will also serve my short-term needs?

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The Uberplaylist: Come Back to Rock You

January 14, 2009 By: Nick Keenan Category: Tools

As a sound designer, I like to really geek out when it comes to the fully integrating iTunes and the iPod. A couple years ago, I got really miffed at the limited number of ways that one can sort music during say, a commute. It’s pretty much creating an awkward on-the-go playlist – which doesn’t play nice with my preferred shuffling through tunes when I’m exploring unfamiliar music, or giving a song of one to five stars. As any theater critic will tell you, an appreciator of art needs a star rating system like a fish needs a bicycle.

You’re humming U2 now too, aren’t you?

But the star rating system on each iPod is the most accessible sorting mechanism on the fly, and you know what I have about five of? Moods. So I’ve assiged each star a mood, and created smart playlists that match the star rating and, like my own personal Pandora, I can now accrue songs with similar tones and energy levels into big honking Uberplaylists that I can return to when I need some familiar energy.

What are these moods?

One star: theatrical songs that will eventually be the sonic clay to my audio pottery.

Two stars: Pep. Great for all nighters and parties.

Three stars: Nostalgia. When I want a road trip to immediately feel like it’s being filmed for a movie like Garden state because I’m just that melancholy, voilà.

Four stars: Velocity. It’s crunch time, and I need to bang out some kick ass on a deadline? Would you believe that it’s time for some Jesus Jones b-sides?

And for days like this morning, Five stars: Come Back to Rock You. I’m telling you, devilvet: ’95 was a great year for music.

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I can sleep when I’m dead

December 07, 2008 By: Nick Keenan Category: productivity, Tools

Here’s how I know how important coffee is in my life:

I recently ditched Quicken (which was more of a clutching / heaving action that ‘ditch’ implies) in favor of the online tool Buxfer, which while very much in beta (who isn’t these days?) has a powerful tagging system that I can use to quickly assign each financial transaction in my life to various projects, which is a must when you freelance as much as I do. This helps me boil down the holiest of holies: A project-by-project summary of which projects reward me and which bleed me dry. It also keeps me on a very simple weekly or monthly budget for things like eating out.

Also, Buxfer has a really sweet iPhone interface, which has allowed me to balance my checkbook while on the train, saving me a ton of work time without appearing to be that guy. Is it good for theaters? I think if you’re small enough and aren’t doing fully audited financials yet and just need better organization, yes. Buxfer is primarily designed for just-post-college folks who tend to share a lot of bills and need to manage their finances with roommates. This has led to a host of features that are good for collaborative bookkeeping –

A) You can link multiple accounts relationally, which means you can pretty easily create an accessible abstraction of your current financial situation – one account per department, or personal accounts can track loaned money to the company account – however you need to organize it.

B) It’s online and syncable with multiple bank accounts, so it’s easy to get a quick snapshot of your cash flow.

C) You can keep show AND department AND company budgets organized on top of each other, and because of the tagging system, any single transaction can be deducted from any number of budgets. Each budget can also be tracked annually, monthly, weekly, or an a number of different schedules.

D) Buxfer was designed with purpose of tracking mini personal loans between people, so it’s “Money Owed” section allows you to very carefully track personal reimbursements that need to be repaid to any number of individuals or companies.

D) There is a bill scheduling system (and a day-to-day cash flow projection graph) which can help immensely with cash flow tracking if you’re waiting on renting those dimmers until your grant is coming in.

F) If you’ve got an iPhone, you can stand in your theater next to your set that clearly needs another coat of paint and quickly get an answer to: “Yes, we have room in the budget for $36.40 of additional paint expense. But don’t go over that.”

It’s not all roses and honey bees. Buxfer feels like a late beta web application – not quite all the way done yet – and while I’ve been able to successfully load in six years of complex freelancing financial data without too many hiccups, one of those hiccups has been periodic duplication of synced transactions, which has given me one or two heart attacks so far. The user interface sometimes does slightly wonky things, but even in playing with it for a couple months, they’ve developed new features at a rate that makes me confident that they’re heading in a really exciting direction.

Buxfer is free, with a very affordable upgrade (a couple bucks a month, paid annually) for unlimited budgets and bank accounts. That means it has to monetize a bit more somehow, and in their case, they have you by the crotch – they know where you spend your money, so they can serve you with cut-to-the-heart ads that they *know* you’ll fish out the wallet for.

Here’s what greeted me in my Buxfer sidebar this morning:

What do you think? A coffee franchise might just be the thing somedays, that last thin mint of life management that will help reduce my cost of living to a couple pennies while providing great benefit.

I want an Intelligentsia in my theater.

Not really. But kinda.

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