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Mellifluous Paint

November 13, 2007 By: Nick Keenan Category: In a Perfect World

So I guess we just saw one too many people texting from the third row that week.

We were trying to ease the burden on the poor box office manager at the Side Project and we decided to record a preshow announcement for the first time so the poor overworked ensemble could refrain from doing a hastily prepared curtain speech.

In recent years, preshow announcements have become part of the brand of the theater, not just a polite reminder to turn off your cell phones. They’ll announce the season, or invite people to participate in a survey. In the Side Project’s case, it’s a tiny tiny theater with 25 – 50 seats and some of the most intensely intimate staging you’ve ever seen. That’s the kind of “duck or the fight choreography might graze your cheek” image that we want to both cultivate and live up to – the brand we’re trying to reinforce. With a preshow announcement.

So we needed something, and it was midnight, and I got a little slap happy.

The announcement in question.

You know you sometimes do something and it strikes a chord?

For the love of god, I love technology as much if not more than the next guy, but blackberries can remove you from that wonderful human contact we were just talking about. Stop texting in theaters or we will find a way to paint you!

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