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Sound Design Interview on Talk Theatre in Chicago

May 25, 2009 By: Nick Keenan Category: Chicago Theater, On the Theatrosphere, Sound


Chicago-based sound designers Josh Horvath, Ray Nardelli, and little ol’ me are interviewed by Anne Nicholson Weber in this week’s Talk Theatre in Chicago podcast. Ray and Josh talk about their design for Rock & Roll at the Goodman Theatre, and I talk a bit about the work I did for Piano Lesson at Court Theatre.

It’s a continuation of the discussion – and actually a great starting point if you feel lost – of aesthetic considerations of sound design that several bloggers have been talking about here and elsewhere over the past few weeks – from collaboration, using the text as a starting point, to having a conversation with your audience through sound. For those who caught my Twitter preview, the mythbusted phenomenon of Metonymy wisely didn’t make the cut, alas, but I’m sure you can tell where we brought it up – as designers one of our aesthetic goals is of course to make you (figuratively) crap your pants.

Also, there’s a little bit of throw down between the Chicago vs. Broadway approaches to theatrical aesthetics in general, so… Blood in the Water!

Hope you like it!

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Theaters and The Web: An Online Debate

April 01, 2009 By: Nick Keenan Category: Community Building, In a Perfect World, Infrastructure, On the Theatrosphere, Teachable Moments

I was thrilled to be asked by The New Colony contributor and blogger Benno Nelson to engage in an online debate that took the temperature of theater blogs in this our internet age. That’s why I totally didn’t join in until a couple minutes ago. What can I say, it’s tech.

At any rate, here’s the discussion so far, and you can join in yourself. You’ll hear from Benno first and then you’ll hear from me.

The internet will be for maybe only a few more years the Wild West, the Manifest Destiny of our age. Not everyone understands what it is or how to use it, but most everyone knows they cannot be left out of it. This applies, of course, to Theater Companies. There have been some attempts to codify, or at least examine the components and goals of websites, and particularly blogs operated by Theater Companies. The consistently excellent Kris Vire has, for example, offered a few ruminations on this topic, but I think it is worth our attention here as well. The justification for including it as a Cliché, I feel it necessary to point out, is that the possession of a “blog” seems to have grown into an unconsidered necessity for theater companies and I want to draw attention to this thoughtlessness and worry about it.

First of all, it is so self-evident that it is almost absurd to point out that the primary activity of Theater Company websites is marketing/advertising: making it easy for a potential audience to get telegraphic information – who, what, where, when, why – about the company and their productions. But what is a Theater Company blog, and what is it for?

Well, it’s actually not very simple. A clichéd response would be that a blog allows a theater company to maintain an online presence. What the hell is that? In the case of The New Colony, for instance, what do they gain by having these columns up once a week? Ideally, I suppose, they get increased traffic by becoming a place people can count on for new content: in the internet, updates are the equivalent of a neon sign. The more updates, the more content, the more people are likely to check your site and keep checking it. Does this sell tickets? I really don’t know, but when I saw FRAT it was full almost to capacity.

The Steppenwolf also relies on content generation, but they are much more streamlined. That is, their posts are all about the Steppenwolf, their shows, their season, their collaborators. It is essentially like an ever-expanding playbill. Interestingly though, for a company like Steppenwolf or The Neo-Futurists where much of the draw of the company is in the company members, the blog offers a great way to deepen audiences’ familiarity with and knowledge of these members. By including a post by Joe Dempsey on joining the cast of Art, for instance, we get a better idea of who he is. Perhaps we’ll want to see him more, and return to the theater when he returns.

What is a bad theater company blog? One that is hard to read or navigate (with regard to design), or contains meaningless information, or is updated infrequently. The insistence on web 2.0 interaction is a little tiresome for me, because I don’t believe that the companies really care what I think; these seem to me rather more an extension of the farce of post-performance talk-backs, but I hope I’m wrong.

The interesting thing about the internet is that it is in some ways a great equalizer. It is essentially as easy for a tiny company without even a reliable performance space to operate an excellent website as it is for the Goodman– to make a home online and offer consistent and engaging programming there as on stage. It is not a requirement to offer this, but it is really not particularly difficult and if it exhibits that Theaters are engaged in the world as we come upon it today, not desperately keeping up and not hopelessly aloof, then they are certainly worth the trouble. But the panicked desperation to have a blog because it is the thing to do leads to a lot of bad blogs and a haziness about what they can and should be.

Aww yeah. Showing up late to the party.

While I’m late to contribute to this online debate, it’s certainly not for lack of interest. A number of the concepts of content generation that Benno explores here (capturing more traffic, deepening interest of the work already being done by theaters, cultivating an ability to communicate clearly and interestingly about one’s own work) are things we tried to throw into relief with World Theatre Day – an event a number of Chicago theater companies threw in cooperation with the League of Chicago Theatres and the Chopin Theatre.

For me, the Chicago WTD celebration was about putting some of these theories into practice and, hopefully, feeding that growing energy of theater’s online presence back offline into a live spectacle. Before the event, theaters from all over the world were asked to contribute video, audio and images of work and play – content they were already generating in the normal course of producing theater – to an open blog. That video and content was then projected and shared in the event on a big screen. During the party, a team of volunteers captured quick video snippets and interviews, and uploaded it within minutes to the open blog using the dirt-simple video capturing tool that is the Flip Camera. International theater artists live-tweeted their responses to the fun was being had in real time, and I posted those tweets back up on the projector screen. It was like internet connection feedback.

So yes: there’s many different ways to generate content as a theater, and there’s many ways to streamline the process of generating new content. But there’s a couple points here where Benno and I seem to have completely different perspectives. One is on the preeminence of new content over easy content. We agree, before you get too excited, that this content has always got to be good. This difference of opinion makes sense, as I’m a production manager of a small company who knows that when you make time for creating new content during a production process, you inevitably rob time from another project … like opening your show. Since marketing is a contract of trust with a potential customer, the model of “you must create new content on your online presence every week or you will lose your online audience” just isn’t sustainable in my experience. What I think is sustainable is something similar… a model of “capturing” your

While Benno is suspect, I’m a total believer and convert to the value and, yes, necessity of social networking as a conscious and intelligently-utilized component to a company’s online presence. World Theatre Day in America simply would not have happened this year without the presence of Twitter and Facebook to coordinate and fuel it. We quite literally organized every aspect of that party – from putting together the talent and equipment to getting the hundreds of partygoers to show up – all through a Facebook meme that allowed individual theaters to add their own branding sauce to the event. That said, Benno’s point about the way he feels about the way especially very large and very small theaters have been using social media – that “they don’t really care what he thinks” – well hell, attention must be paid here. If you are a theater that wants to take advantage of the huge currently-erupting geyser that is social media, part of the bargain is that you must demonstrate care about what your readership thinks. When they feel it’s not a two-way relationship, they bolt.

Remember to remember the obvious: rich two-way dialogue is what theater is all about. The fact that there seems to be a prevalent idea that post-performance talkbacks – or indeed any structured dialogue between theater and audience – is a “farce” is a sign of trouble in my book. That’s a signal to me that we need to reengage and re-conceive how this dialogue could really take place in the future. There have been many moments in the past year that actually indicate to me that theaters take the nurturing of this dialogue very seriously. I was witness to some electric moments of audience engagement in the talkbacks and performances of the O’Neill fest at the Goodman.

Speaking of the internet being an equalizer, it’s a little sad to note that this is because NO theaters, and really no industries on the planet right now, have the infrastructure currently to incorporate Social Networking and web content into their day to day operations. I’ve seen big, small, and medium theaters miss or delay big opportunities to engage in online dialogue, because they’re all still getting the hang of it. The wonderful talkbacks I mentioned above were captured – as the sound engineer I actually did the recording – but as far as I’ve seen they haven’t been rereleased as podcasts yet after over a month. The reason everyone is buzzing about these services and their effect on society right now is because those effects are potentially revolutionary. The effects of blogs on print journalism have shown exactly how revolutionary they can be. I’m not one of those (anymore?) that think that theater is in trouble, since theater ultimately thrives wherever people can talk with each other. New Leaf has been very lucky, as a very very small company, to be one of the beneficiaries of that equalizing force. Getting involved in bringing World Theatre Day to Chicago has put us, a tiny storefront theatre company, in contact with the strategic planners of TCG and in direct collaboration with the League of Chicago Theaters. Sharing our ideas has the added benefit of making us thought leaders. Before I get too excited about that, remember that our theories are only as strong as our data. Companies like Steppenwolf and the Goodman may prove to be the adopters that really matter, since they can accurately test how effective this new form of communication really works.

This is an unprecedented moment in theater’s history in the internet age. Finally, technology is not simply working on producing more widgets or harvesting more resources, we’re focusing our innovative energies on the fundamental challenges of human communication. And I think theater has a lot to teach technology in that department. But we, as a theater community, have to re-learn to have a dialogue in new formats first. And we’re doing it! Gold star.

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World Theatre Day Updates

March 26, 2009 By: Nick Keenan Category: Community Building, projects

You coming on Friday night? Chopin Theatre, Chicago, at 9:30. I hope to see you there.

The World Theatre Media Feed is open for business. Yes, you can now share your theater videos, photos, audio, and text snippets of your work and World Theatre Day celebrations with the rest of the world. Just send your material to http://tinyurl.com/wtdmedia – and check out our detailed instructions.

Speaking of World Theatre Day celebrations, it has been interesting to see how different countries celebrate in different ways. This just came my way from Carla Estefan, production manager of the brilliant Triptal company from Sao Paulo, Brazil who visited the Goodman this year:

O Movimento Redemoinho, que une grupos teatrais de 14 estados do país, tem participado do intenso debate que ocorre há anos sobre a reformulação das políticas públicas para a área cultural. Nesse período,na contramão de propostas de ação pública baseadas em renúncia fiscal, chegou a formular um projeto de fomento – o Prêmio Teatro Brasileiro – que prevê não apenas a manutenção de trabalhos continuados, mas a produção e a circulação de espetáculos, através de verbas do orçamento da União. Em paralelo, através de documentos públicos, discussões e artigos de jornal, reafirmamos nosso interesse em trabalhar a favor da construção de ações públicas que sejam capazes de desprivatizar e desmercantilizar os processos culturais que ocorrem no país hoje.
acesse:
1- http://www.grupos.com.br/group/redemoinho/Messages.html?action=message&id=1205095909532341&year=08&month=3&prev=1
2-http://www.cooperativadeteatro.com.br/newsDetails.do?id=732
3-http://teatrodegrupos.blogspot.com/

For your english edification, here’s a translation:

The vortex movement, which unites theater groups from 14 states of the country, has participated in the intense debate that occurs many years on the reform of public policies for the cultural area. During this period, the contramão proposals for public action based on tax waiver, has to formulate a project to promote – the Brazilian Theater Award – which provides not only the maintenance of continued work, but the production and circulation of spectacles, through funds from At the Union’s budget, through public documents, discussions and newspaper articles, we reaffirm our interest in working for the construction of public actions that are capable of deprivitasation and demercantilization cultural processes that occur in the country today.

I have heard that there will be tax protests in Sao Paulo today. Crazy.

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Two Big Shots that just made me Smile.

March 12, 2009 By: Nick Keenan Category: Chicago Theater, On the Theatrosphere

#1: TCG, with this page on World Theatre Day, has given blessing and gas to the global theatrosphere’s ad-hoc collaboration running up to March 27th. Note the MAP of EVENTS cleverly arranged by @floggingkatie (we need to get Sao Paulo on there!), both easy and more involved ways to participate, and links to handy socially-networked resources like our Facebook page, Twitter updates, and collaboratively-authored blog. Yes, that means that YOUR THEATER can promote and display YOUR World Theatre Day events on this blog, the TCG website, and with the League of Chicago Theatres all with a couple clicks. Let the world work for you.

#2: Da Mare, for this:

I feel like a party after all this. Oh wait, there will be a WORLD THEATRE DAY CELEBRATION at the Chopin Theatre on Friday, March 27, after shows have finished beginning around 9-10 pm. I’m helping on the technical end with a few presentations, and if there’s anything you want to contribute on that front please let me know. I like teching a good festival atmosphere, and the Chopin is a multi-room comfy environment for play and discussion. If you want to participate in World Theatre Day but don’t know how, check here for lots of suggestions. If you just want to show up and have a good time: Do so! Bring your theater, bring your audience, bring the world.

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Raise Money. When No Money Comes: Save Money.

March 06, 2009 By: Nick Keenan Category: Chicago Theater, In a Perfect World, Infrastructure, Teachable Moments

I have been thinking about this for a couple weeks now:

I love About Face. Their work is important. Their youth program is solid, and yes, I’d agree that it is unique. Inarguably About Face created several of the best long-running works I’ve seen in Chicago: I Am My Own Wife and Winesburg, Ohio. And there are a lot of others that I missed.

But. I cannot help raise $300,000 for About Face. Other than by drawing your attention to it, as many others have this week. If you can help, you should. But I’ve been trying for what seems like years to raise even $10,000 for my home theater, and that has never easy for a theater of our size under normal economic conditions. And I know from among other things the League Fiscal Survey that About Face is not alone and will not be alone in the coming months. I am imagining, right now, a sea of $300,000 pledge drives and that. just. will. not. work.

I get the pain, even if I don’t really understand of the specific conditions. There was this particular day I visited the offices of the soon-to-shutter Famous Door theater after the run of Great Society that I had worked on, days before they started rehearsals for their last production. This was a company that still inspires me, years later, for their seminal production of Cider House Rules that introduced me to Chicago theater – and what Chicago Theater could be. This particular day the tone in the office was… demoralized. Framed pictures were piling on desks. I remember that. No one was moving out… yet. But preparations were in effect. There was big debt being talked about in rumors. The managing director sheparded into a closed office a last-ditch group of independant funders. It was gut-wrenching to watch a theater that I loved break apart. I wish they had as a company reduced their overhead to a manageable level before they had to cease and burn out. Instead, they seemed to do what was best for the people in the company… dismantle the company to allow everyone to pursue their incredible acting careers.

This is not an idea I enjoy writing. It is a moment of support through challenge:

I can hear the furious typing of reprioritized budgets, and backup plans set in motion. Remember what we all know: we should support most what makes our work live most. (Hint: it’s the people, it’s not the office, the furniture.) It’s only partly the space, though we need to support the venues that support us just as if they were a company member. It’s the work, it’s not the size of the production budget. It is that ability to connect with students in your education program and teach them in a lasting way. You may not be able to pay the people, but find new ways to support and connect with your artists.

We must, must, must, must, must, must, must adapt or we will die. That starts with rationing. This is a climate change for the arts. If we are a polar bear sitting on a melting iceberg we can do four things:

– Wait it out. And drown.

– Panic. And drown.

– Phone a prominent national zoo for a helicopter rescue and a cushy but ultimately transformed life as a toothless and contained exhibit in a museum. And hope they pick up the phone before we count all our unhatched chickens.

– Swim to the nearest rocky outcropping before we float away into open ocean and learn to bite through tough Walrus hide. As if our life depended on it.

Survival is more important than the Money.

Here is a list of things I am doing to help my collaborators continue to do the work they do in the face of nightmare scenarios. I have no resources to my name other than time, connections to other awesome people, and ingenuity. So I know these ideas don’t require significant amounts of money. Post your own additions in the comments:

– Unemployed? Spend your time learning new skills. I am training about five people right now about skills that are marketable beyond the arts., and as you can tell from that link, have already gotten some dividends on that training in a little over a year. HTML, PHP, Ruby on Rails Web Programming, Graphics Design, Podcast recording and production, DVD authoring. It is HARD to learn while you’re unemployed. It is hard to battle through the feeling of personal whatever to make small steps of progress again. So latch on to people who know skills like and beyond these, make them breakfast, and learn from them as if your life depends on it. Think about the possibilities you can tap into: there is an expanding market right now for highly-skilled freelancers as full-time coders and records. It’s not a pretty situation any way you slice it, but I’ve seen theater workers, who need these skills anyway to support their primary work, bring a unique and attractive creative energy to technological and design work. It’s vastly easier than managing the logistics of creating theater (yeah, I said it, eat that private sector) and in the right proportions will support the work rather than sap time away from it.

– Fighting an uphill battle against the tide alone? Collaborate. No collaboration can stand without building a trustful relationship first. Be dependable and depend on others. Theaters all need to face this problem three days/months/years ago, and each theater is still coming up with solutions in their own private laboratory. For the love of god, there’s a reason why the medical community publishes their work. Share your thoughts, plans, and goals with other theaters towards the end of mutual support. Get specific, get vocal, get transparent. Those seem to be the traits that are rewarded by community attention right now. Perhaps itemize what specific line items your $300,000 fund drive will go to support. There is often a $5,000 solution to a $20,000 problem… if many eyes are on the lookout, you’ll find it faster. Also, on a really basic level – talking out your problems with your peers provides all kinds of psychological support that helps nurture creative problem solving.

– Closing down the office? Where will we have in-depth creative discussions? Where can we focus our energy? I’ve explored the low-cost possibilities of public spaces, online forums, and all the wonderful breakfast joints this town has to offer for a more efficient kind of collaboration. And you know what, it’s hard, but it works.

For more on this problem as it relates to Chicago Theatre, listen to this analysis / Q&A from Justin Kaufmann, Jonathan Abarbanel & Kelly Kleiman at WBEZ.

I’ll say it one last time (since it is a mantra):

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Saturday Night Shakedown

February 21, 2009 By: Nick Keenan Category: Community Building, projects

I am not writing a blog post. I am simply getting all the crap running through my life on e-paper. A lot of this stuff I’d love for you to drill down to if you’re interested, but for now short and sweet is all I can do.

– League of Chicago Theaters meeting about World Theatre Day ’09 was, in one word: Exhilarating. In three different words: Here we go. Look for the League announcement next week at some point. If you are a theater ANYWHERE, you can be involved and you should be involved, and it doesn’t have to be taxing to be a big deal. March 27. Look it up.

– We’re totally having a World Theatre Day conference call tomorrow. London, Chicago, Vancouver, Austin, and Australia are talkin’ at the same time. This project is like an onion made of crazy fearlessness – an international game of “Yes, and…”

– I think one reason this doesn’t feel like blogging is that I haven’t been keeping up with my Google Reader very well, and having trouble processing other blogs these days. Understandable, but guess what: Being connected with a larger discussion is important for the health and relevance of one’s work.

– I’m back with my old friend Idris Goodwin and many new friends working on American Ethnic, this awesome collection of short-form hip hop theatre at Remy Bumppo. It’s gonna be *ha* exhilarating, and yes, Kelly Tsai might hold a pitchfork like that.

– Today was the first round of auditions for New Leaf’s next (and first ORIGINAL) work, The Long Count. I am so excited to bring this play into rehearsals I might just explode, which would be embarrassing. Both of these new plays, by the way, have been developed via Google Doc.

– Sat down with the other company members of The Side Project to talk about next season and following the next steps in pursuit of a long-term, sustainable, low-cost theater venue. Drafting the model and organizational structure in the coming weeks with the rest of the company… I think there might be some exciting stuff to share there, and I think if it works The Side Project is gonna be a significantly more kickass place to work. If we’ve had a conversation about this and you’re interested, shoot me an email.

– I have not forgotten about the Chicago Theater Database, and we are still inviting new folks to grab a username and update their stuff. However, that artists auto-fill problem is still there, taunting me, periodically causing mischief, and for the moment at least, it is still running around the countryside tormenting the peasants. In happier news, not working on this has allowed me to actually achieve some sleep.

– Last day of Hypocrites today, the Dutch arrive monday!

– Oh yeah, did I mention I’ll be designing this at the Goodman? It’s five hours long, and will be concluding the engaging and I-think-I-can-safely-say successful O’Neill fest. I think I might be in love with it. Note the pics of the Neos taken with hats and warm coats to metaphorically signify the lack of heat in the Neo-Futurarium. They’re going from there to here. Chicago: City of extremes.

– Don’t look now, but a certain big regional theater has a sweet new 26-channel QLab 2.0 sound playback rig. Hint: rhymes with “Qleppenwolf.”

– Been kicking up a bunch of educational work thanks largely to Cherubs students, including a big sound upgrade install at Whitney Young High School, wireless mic consulting for New Trier High School, and it looks like I’ll be helping out a pal with teaching a sound for science fiction course at Northwestern. [sound of light sabre]

– Twitter is seriously pulling the rug out of my impulse to blog. Mostly because I’m finding micro-blogging to be so compelling and useful to my typically action- and momentum-oriented projects. So if I seem to be going dark, check out the latest over here or in my sidebar.

– My sister is graduating from high school this year, and has landed a leading role in our high school’s production of Merrily We Roll Along. This is awesome. She is the third best singer I’ve ever heard. And I’m a sound engineer. This gal can belt something fierce. I am a proud brother.

– My brother is, at the end of the month, going to be setting sail from Oahu to Palmyra Atoll – 1,000 miles of empty Pacific Ocean, using traditional star-guided-and-tasting-the-sea navigation with this boat. Palmyra is a target 4.6 miles across. I have been asked several times how I do all this crap without collapsing, and the answer is: I will never be as bad-ass as this guy.

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Getting Things Done on Twitter

February 14, 2009 By: Nick Keenan Category: productivity, Tools

It took me a while to get my sea legs, but the past few days has me settled on a response to Ian’s query on Praxis Theatre.

One of the most clear uses of the Twitter network is to solve problems. Unlike blogging, which is about thinking, exploring, deepening the discussion, my favorite uses of the Twitter format have been about getting quickly unstuck and taking collective action.

In the past 48 hours, the fast-growing and largely international theater Twittmob has been used to discover connections, shared interest, and get some very interesting things accomplished:

Selling / Reusing / Trading old props
Gathering momentum behind national political action
Comparing notes on how to take better headshots
Announcing newly available same-night discount tickets
Organizing and Spreading the word about various details of upcoming International Theater Events
Connecting with like-minded strangers
Making after-show plans quickly and efficiently
Notifying next of kin that you’re narrowly evading the path of a tornado

To someone who’s never used (and often refused to try) Twitter before, one of the most powerful and least understood features of the format is the way a Twitter tribe will use hashtag searches to quickly expand the network of people looking at or working on a Tweet.

Under normal circumstances, if you post:

“Oh crap. Bathtub clogged. Anyone know how to fix?”

The only people you’ll be asking are those already following you… all your friends who also don’t know the first thing about plumbing. But make a simple change:

“Oh crap. Bathtub clogged. Anyone have any tips on #plumbing?”

Twitter automatically links your tweet to the #plumbing search page, which is watched by a wider group of interested users. I’ve found those users / power lurkers to be more engaged, more connected, and more able to communicate through social networks than the average blogger, which I suppose is not surprising.

It’s not all made of Awesome on the Twitter, though. You may have felt (as I did about rereading my own early blog posts) that new bloggers go through a phase of self-absorbed perspectives as they begin to immerse themselves in (or distance themselves from) a larger blogging community. Twitter being a much younger technology than blogs, there is sometimes a similar, tiring emergent behavior. New Twitterers (and their eager mentors) spend a great deal of time on Twitter talking about how great Twittering is. Yes, my tongue is firmly in my cheek as I type this. Think about the rush of excitement and simultaneous trepidation you felt when you first SMS texted a friend or family member. You’d get seventeen messages from your Aunt Suzy the next day saying “Im Txting U at the Grocry Stor!” Deep breath, and then we move on.

Just as there is a somewhat accepted online etiquette in play in emails, web authoring, blog commenting, and in texting, there will eventually be an accepted etiquette that emerges from the Twitter community. It’s not quite there yet, so it’s a bit like the wild west right now… everyone is looking to stake out a plot of land with their donkey, and everyone goes about it in kind of their own wonky, loud way.

What is different – and exciting – about the Twitter format is the disciplined structure and its ability to focus and discipline conversation. A 140 character limit means it’s harder for a single conversant to suck all the oxygen out of a conversation. That means Twitter offers opportunites that complement the opportunities of blogging or Facebook – but on Twitter it’s going to be easier to be heard, it’s easier to collaborate, it’s easier to filter content, and it’s quicker to get results – especially if you have clear questions and you know who you need to ask.

This post was made possible by a cup of diner joe that I enjoyed thanks to @TravisBedard. He’s an awesome blogger, so you should check out his stuff, and follow him on Twitter. That way you’ll be there to catch the brilliance.

Update: Check out @dramagirl‘s post on generating useful discussions on Twitter.

Update the Second: Steve Greer at read write play has created a great resource, especially for you non-twitterers out there: A blog that sifts through tweets and pulls out things to read in the #theatre feed!

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Resource Sharing in Theatrical Communities

January 15, 2009 By: Nick Keenan Category: Butts in Seats, Community Building, CTDB

The League of Chicago Theaters brings up the big issue itself today on their blog: Is Chicago Theater ready and willing to share resources for the overall health of the community?

As you could probably figure out from the comments, I’ve been thinking about this question and how to break down the natural resistance to the idea of sharing resources for about as long as I’ve been writing this blog. Here’s some of the misconceptions about theaters working together – some which I think I’ve actually perpetuated through my cheerleading – and the reality of what I’ve seen so far:

MISCONCEPTION 1 – Sharing Resources takes money.
Almost never (or if it does, we’re talking about minor administrative costs like the cost of web hosting.) One easy way to break up any relationship, whether it’s between two people or two organizations, is to get financially entangled before you’re ready for a permanent committment. Fundraising in particular is one place that I think will likely never be a shared resource between theaters, since it has the potential to make us so cagey as collaborators. Resource sharing is about recycling and reusing energies that are already being spent to help conserve future energy. Any project that requires money to conserve money – like say, a shared storage facility – should probably be set up as an independent and self-sufficient body with its own community-serving mission.

One area in particular with the money discussion worries me on a gut level – too often the discussion of collaborative projects turns to funding the project before the real needs and mission of the projects are fleshed out. Remember that both government and corporate forces tend to take action with money rather than the more non-profit actions of dialogue, initiatives, and begging for money from governments and corporate forces to be able to do the right thing. When we’re talking about funds on the community level for things like arts centers or programs, there is a great need to have the organizations doling out those funds to be overseen by the community and be accountable to public transparency. This is going to matter a lot when we start talking about Community Development Block Grants and how they are administered. I think we’ve all seen what an arts boondoggle looks like, and I think given the history of NEA funding in this country, it’s important to be more demonstrably responsible with all public and donated funds than the arts have been in the past. In my opinion, that means investing in growth infrastructure — rather than new buildings with people’s names on them, it means creating new ticketing systems, experimental programs that generate money over time, and new partnerships that connect new audiences to the art and connect the arts to the needs of those audiences.

MISCONCEPTION 2 – Theaters and individuals want to share resources.
In practice, theaters and the individuals that make them up are ready to participate in programs like this, but they tend to be resistant to actually setting them up. The fact is, collaboration is a lot of work and creating programs of the scale we’re talking about require first collecting a great deal of input, then processing that input into a proposed program, and then getting notes about that proposal and gently shaping and shepherding the program through its launch and early use. Sound familiar? Exactly. It’s just like putting on a play, and just like plays, you can have a resource sharing program that responds to its audience and one that operates independantly in a bubble and goes nowhere. While theaters and individuals want to share resources, their primary goal – at least right now – is to fuel their own artistic agenda by asking for help.

I think this document may change that. Americans for the Arts and the Obama administration are already engaged in a very high-level dialogue about specific leveraged programs that they want to see implemented. These are all programs that could have a huge effect on the way the arts relates to the American people, and I highly encourage you to read and react to them.

MISCONCEPTION 3 – Theaters are too busy to share resources.
This one is so very close to true. Since theater tends to occupy that place in our lives reserved for obsessive hobbies, most people engaged in theater have literally five minutes of spare time that they often reserve for things like… sleep. Or combing one’s hair on a regular basis. Initiating a resource sharing program often means investing time in getting to know other theaters and how other theaters work, seeing if the two theaters are a good fit and where overlap occurs. I’d say we’re already talking about five hours of high-level discussions that get to the core of our theater operations before any benefit can even be proposed. I get that.

Here’s where the time crunch is moot, though: The entire idea of sharing resources should lead to discussions and partnerships that almost immediately enrich the skill sets of each theater. Let’s say one theater has a great production department, and the other theater knows how to market shows like nobody’s business. By discussing operations, comparing notes, and making some resources available to other companies, you make your own company more equipped to make quick innovations.

I’ve seen this work on the ground: New Leaf and the Side Project have been engaging in various types of resource sharing for three years, often through me since I’m a company member with both theaters. This is at times hugely time consuming and draining for me, it’s true. However, look at the mutual benefits that these theaters have generated for each other in the past year:

New Leaf –
– Needed seating risers for Touch to achieve specific sightlines. Side Project runs two spaces, and loaned them.
– Needed cheap rehearsal space over the holiday season. The Side Project, which owns space in Rogers Park, didn’t have tenants during that time.

The Side Project –
– Needed talented designers and stage managers for the huge and all-consuming Cut to the Quick Festival – New Leaf is well-connected to the design and technical world in Chicago and recently worked with newcomer SM Amanda Frechette to hone her rehearsal and performance management skills in the context of storefront theater. Designers, technicians, and run crew hired.
– The Side Project doesn’t have a large production department, and technical projects often need to be postponed based on company energy. New Leaf restored, reinforced, and repainted the aging seating risers in exchange for their use, which both companies needed to do anyway.

Both companies –
Have participated in a program ad exchange for several years. That’s cake. On a more human level, we’re often committed to each other’s work… New Leaf’s artists talk about the side project a lot and vice versa. This is the most basic kind of visceral marketing: The two companies care enough about each others’ work to see it, evaluate it, and recommend audiences go see the good stuff elsewhere and we work to feed the other company more talent when we uncover a weak spot.

The individuals in both theaters –
– Get to work more closely together and increase the number of opportunities they have. New Leaf company member Kyra Lewandowski directed a show in the Cut to the Quick Festival after collaborating in the companies’ relationship, and the aforementioned Amanda Frechette got to network her way into her second Chicago theater relationship. You might not like the word ‘networking,’ but the action itself still can be exciting, challenging, and nourishing to the work.

– Learned new skills. To date, I have trained members in both companies how to use graphics programs, email blasting software, and even running a facebook page. I have learned so much about press relations, an area I’m particularly sketchy in, by watching Side Project Artistic Director Adam Webster, who I mentioned in yesterday’s post. That’s just me… I’d wager the simple act of collaborating on a granular level in both artistic and administrative duties has taught each individual in both companies dozens of valuable skills.

MISCONCEPTION 4 – Resource Sharing is a no-brainer. We’ve gotta do it.
There are a few potentially disastrous pitfalls to a relationship of resource sharing like this.

One is imbalance. When you’re talking about resources that aren’t as quantifiable as money, there can be disagreement and hurt feelings about the relative worth of what each party puts in. As I say on the League blog, I think the way to most effectively short circuit this natural human response to being screwed or used is to encourage a sense of ownership and participation in the community itself rather than individual companies.

The other is lack of traction. You can create the smartest resource sharing strategy in the world, but if you don’t get people to sign up and buy in, it ain’t worth nothing. I can say this with some level of certainty, as the Chicago Theater Database is absolutely in this teetering zone here, and I think most people with their eye on it are aware of that possibility. Either it takes off, or the time invested isn’t worth the results.

Early in the history of this blog, the incredible programmer Chris Ashworth (creator of qLab audio playback software) wrote in the comments:

I’m inclined to think that starting with the whiteboard (i.e. always doing the simplest thing first, and the next simplest thing second) is the sanest way to try to ease our way up to that line without turning people off from the whole thing.

Which I suppose is another way of saying that the problem should drive the solution rather than having a solution (”web 2.0″) in search of a problem.

Words to live by.

This post was sponsored by Elizabeth Spreen at Ghost Light, who bought me the cup of Dunkin Donuts coffee required to write this post. Thanks, Elizabeth!

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