Theater For The Future

The Art in the Business of Theater – Collaboration Tools and Technology and the Storefront Theater Movement
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Should I dress as Sound Hitler or Sound Pol Pot?

October 10, 2008 By: Nick Keenan Category: Collaboration, In a Perfect World, Sound, Teachable Moments


It was only a matter of time, I suppose. The Reader has accused me of being a tyrant. And it didn’t have anything to do with either this blog or the user interface of the CTDB! I feel honored.

Deanna Isaacs says this about the sound for Million Dollar Quartet:

I’m talking about amplification that distorts the music, assaults the audience (Didn’t they crank the volume at Gitmo?), and sends you home with a tinny ringing in your ears. In the case of MDQ, it’s also historically inaccurate. I left the Goodman thinking we need to end the tyranny of the great and powerful–and probably deafened–guy in the sound booth. It doesn’t look like this’ll change unless we speak up, so let’s hear from you now–while we can still hear at all.

It would be grossly irresponsible of me to get into the he said she said of specific choices that led to the overall volume and mix that makes Million Dollar Quartet the musical that it is, or, on the other hand, to challenge the aesthetic validity of Deanna’s opinion. She has a perfectly valid point of view and experience of the show here, and has a right and a responsibility and a deadline to her readers to express it. There are also equally valid aesthetic reasons for turning up the decibel level, however, and the disconnect between the two opinions comes down to a question of: how loud should our theater be to appeal to an American audience?

What I do feel I can address here from within my massive bunker of conflicted interest – and hopefully continue and support Deanna’s discussion with the audience – is a lack of sophistication among the general public (greatly reinforced by barbed comments like Deanna’s and other theater critics) about the what, who, why and how sound choices like overall volume level get made. By a complete team of collaborators.

Here’s something you may not know: Sound Engineers and Designers are very concerned about the deafening of America. We value and protect our own hearing on a daily basis. And we also argue about the ethical implications of our own amplification techniques very passionately within the community and in our production meetings. Just as many musical engineers are moving to educate the public about the potential pitfalls of overly compressed dynamics on our hearing and in the quality of our music (see link above), I think it’s time that sound engineers, designers, and musically-savvy artists start a meaningful dialogue about how to balance sound systems to both appeal to a THX-soaked public and a community of theatrical purists who react violently against amplification. That’s really the story here – you have two types of audiences at war with each other, often in the same house – one that adores their ipods and needs to feel their sound and one that comes from a classical or purist standpoint and doesn’t want that aspect of culture to touch their art. I sympathize with both of these perspectives, and my designer tells me of an experience of his:

There was one night when someone went up to [my sound engineer] at intermission and said, “It’s so loud! Why does it have to be so loud?” and almost concurrently someone ELSE came up to the mixing board and said, “This is the best any show has ever sounded here.”

So we all have a valid opinion. That’s fine. At the same time, if the conversation continues like it has (ever since sound amplification became part of theater) sound engineers will remain the public whipping boys and girls of everything wrong with the mix of technology and art. The conversation that everybody wants – the one where the two audiences get heard and dare I say find a way to compromise (The bad idea that would lead to a better idea is something like a volume rating system – this show is rated RFL for Really Flippin’ Loud). Also in that discussion should be some theatrical reporting that investigates WHY shows are getting louder and louder at a rapid pace, and WHO is responsible for making those choices. Hint: there is no simple answer here. Like any battle in the culture war, there is a massive disconnect in the conversation which contributes to frustration from audience, critics, designers, and operators alike. Critics and the audience they represent sometimes seem to believe that sound engineers control the volume of the show with one of those knobs from Spinal Tap that goes to eleven, and that we engineers tend to be irresponsible doofs who are obsessed with squeezing more volume out of a sound system. As a result, the engineers are the ones that people come to with complaints. Which is sad and ultimately ineffective, since sound engineers and designers are not always equipped or empowered to lead and engage a public dialogue. You would not believe how hurt and hurtful people are made by sound that makes them feel uncomfortable… whether its too loud or too quiet.

So who is responsible for the sound that you hate? Here’s a comparison for you. Most critics (and many in the audience) are really adept at picking apart a finished production apart and identifying who made a particular choice as it relates to story: did the actor do that because the playwright told him to? Because it’s part of the director’s vision? Or is it just a choice that the actor made that night? The same process exists for sound, and the responsibility rests on the team of collaborators pretty much as follows:

The sound engineer / operator is primarily responsible for recreating the mix or sound design consistently as dictated to her by the sound designer. This responsibility of consistency does include things like communicating with performers and scenic crews to make sure their use of microphones, instruments and their own voice stays consistent under regular wear and tear, sickness, etc. The sound engineer is NEVER allowed to change the show based on what an audience member or critic is telling him that day.

The sound designer is responsible for translating the aesthetic desires of the director and music director into a technical configuration that allows for aesthetic flexibility, acoustic control, and support to the performers. They educate the creative team about what is physically possible for a sound system to accomplish, and they put their name on the sonic aesthetic choices being made. That said, if a director (or a producer) feels that a choice is inappropriate for the overall artistic quality of the show, they will give the sound designer a note. And then another note. If it gets really hairy, they might withhold a paycheck or two. The sound designer’s role is often one of the most complexly political in the creative process, because they must serve many functional requirements and still find artistic fulfillment through their work at the end of the day..

The director, as she relates to sound, is there to balance all of the sonic elements and make sure they work together to support the story being told and the overall artistic quality of the show

The producer foots the bill. Producers have to think about things like “can we sell this show,” and, “what equipment can we cut from this rental list to save money, and will it damage the aesthetics of the show,” and, “what could we do to maximize the appeal of this show to a broad market?” As a result, they often have to make wildly unpopular decisions.

One of the best thinkers about how a sound designer can navigate the various demands of performer, audience, producer and director just happens to be the sound designer in question, Kai Harada, who published his excellent sound handbook free online almost a decade ago. He has a lot to say on the question of pleasing everyone as a sound designer, and it’s a great primer on the sonic tightrope act if this is a subject you get passionate about:

The sound designer has a great duty, both due to the scope of his or her activities, but also because sound reinforcement is so unquantifiable. Everyone wants to hear something differently. The sound of the show can change within seconds– so many factors can influence the propagation of sound from Point A to Point B: humidity, temperature, full house versus no audience, tired operator, warm electronics, a singer having an off-day, a sub in the pit, etc., etc., whilst other departments have somewhat more quantifiable parameters under which they operate. Scenery might be at Point A, Point B, or somewhere in between, and it will travel from A to B in a given duration, but there aren’t many factors that can influence it greatly, short of some catastrophic automation failure. Lighting instruments are predictable beasts, as well; granted, voltage drops and old filaments can vary the quality of light projected from an instrument, but for the most part they turn on to the intensity set by the designer on the computer and stay that way. Sure, a bad data line can wreck an entire show very quickly, but that’s why we have backups. Humans who control the button-pushing on the electrics desk can influence the look of a show, too, but not so drastically as a sound operator. Let’s not forget that sound is a relatively new participant in theatre, and is often greatly misunderstood.

Thus, the designer must not only justify his or her design and equipment, but appeal to the wants of many– the director has an idea of the way the show should sound, and so does the designer. Let’s not forget the music director, the orchestrator, the dance arranger, the producers, and the choreographer. Then the cast needs to hear onstage. Then the orchestra pit members need to hear in the pit. Then the costume designer doesn’t like look of so-and-so’s microphone. Politics plays a large and important role in the designer’s life. To paraphrase something a Broadway designer once told me, “Anyone can draw up designs and do equipment lists; the key is to getting other people to do what you want them to.” Theatre is a collaborative effort, and no one knows that better than the sound designers.

If we value the conversation at all, theater reporters should get more involved in this increasingly complex and controversial aspect of theatrical production. My belief, and it is one that is shared by several sound designers, is that sound is getting louder because of sound’s appeal to audiences, not because of all those reckless fascist dictators up in the booth. While I acknowledge the absolute inarguable validity of Deanna’s experience with this show, she does not do me the same service by indulging the urge to scapegoat me, the operator, for her experience. I think Deanna and reporters like her need to first investigate the many factors that cause our negative experiences with sound reinforcement in the theater. If you disagree with an artistic choice, explode open the conversation. Maybe some intrepid reporter could take the Bob Woodward approach and embed themselves in an artistic conversation as an observer… from concept to execution, and do the work of pinpointing exactly where creative teams could improve their response to audience demands for a quieter show. Wouldn’t that make for a more rich understanding of theater, and a more vital conversation about theater?

My booth is open, though you might have to speak up over all this fantastic noise I’m reinforcing.

Buy Me a Coffee?

By Rote

August 29, 2008 By: Nick Keenan Category: Teachable Moments

So Patrick said this:

There has been much discussion about the right of playwrights to demand adherence to every word and stage direction in their script. Some have gone so far as to claim that no-one has right of copyright on any aspect of production of their work except for the playwright. This growing movement of animosity against directors and designers should give one pause.

And Tony said this:

One clause that I can’t abide in a lot of non-licensing houses contracts is the one that states the playwright has authority to approve pretty much everyone working on a show. Because they are creative artists, the Dramatists Guild would have you think, they are the focal point of the creation of theatre. Everything onstage is their vision and everything is subservient to the writer.

But how creative is a playwright writing about–dare I say interpreting–their lives, current events, stories they’ve heard or come across? And how is this different from directors, actors, designers?

And Isaac said this:

There’s a number of separate issues this raises, and I think it conflates a couple that should be kept separate. The first one is simply the idea of gratitude and humility amongst collaborators. Couldn’t agree more. We are lucky to do this, and lucky to work with people who are also lucky to do this, …

To me, changing the text (and here I mean the spoken words, not the stage directions which is a separate and very muddy issue) of a play without the playwright’s permission is pretty near inexcusable. When we decide to do a script, we are agreeing to do the whole thing, and giving ourselves permission to change the text when we want to would open a whole Pandora’s Box that gets us very quickly down a slippery slope to censorship.

Now, it should be said that I work with Patrick, and indeed have collaborated with him on a project or two, so I’m sympathetic to what he’s saying here – I was there listening to the Horton Foote interview that inspired his post with him, and we compare notes a lot. So I understand his largely design and technical viewpoint and vocabulary and I have shared some common non-blogging experiences – including many times where a playwright has behaved in a way that damaged their own show. Or a director made choices that damaged a show. Or a designer made choices… well, you get the idea. I think we can all see these things coming, and sometimes the train wreck caused by ego or dogma is the only thing worth the price of admission. But it’s important to acknowledge that we all have blind sides to the ways that we can also be a hindrance to the process, and it’s often our professional dogma that creates those blinders.

Certainly a lot of the overreactive conversation that was generated from these posts – and which somehow both Patrick and Isaac tried to avoid – can be chalked up to the divisive mechanism that is blogging and commenting – it’s a rich topic with many facets and thus there was quite a bit of subject shift on to Horton Foote said this (he didn’t) or Copyright law dictates that. Blogs have agendas, and a lot of the conversation didn’t really gain traction.

What I saw here was a dawning understanding of how theater will be transforming during our generation. Playwrights are dissatisfied with the industry-standard process. Directors are dissatisfied. Designers and Technicians are dissatisfied. And dissatisfaction, as we all know, is a good thing to have in rehearsal for the real performance.

Tony followed up with a question that, I’ll be honest, bothered me a lot:

In the rhetorical battle for supreme dominance of theatre there are writers in one corner, directors in another, institutions in another, indy companies trying to hold down the fourth.

Where does that leave actors? Ya know, the only ones that actually are needed for theatre to happen?

Actors certainly have good reasons to be silent on this issue, since they like to work. I think that may ultimately speak to their foresight on the issue, which I’ll get to later. What bothers me about Tony’s question is that it continues the flawed assumption that the way to sustain the meagre power structure of theater is to separate playwrights, directors, performers, designers, and administrators into opposing camps that must check and balance with each other for artistic control. The underlying assumption that Patrick, Tony, and Isaac all seem to make for the convenience of making a point is that one can assume that any person filling a role such as playwright, director, designer, or actor, will be the primary or legitimate shepherd of the work. These guys don’t believe that those rules are absolute, I’m sure, and yet we seem to be separating the relationship of the playwright or the actor to their work to be fundamentally different from other artistic roles.

The person who should be allowed to shepherd the work is the person, collaborator, or team who is best able to understand and articulate the story through their craft, whatever it is. It can’t be assumed that the playwright will be that person, even if they wrote the words down. How often are the words in the way of telling the story? I have been in rooms where, objectively, the playwright is the one person who isn’t working to tell the same story as the rest of the team. And I understand how deflating that is, because I’ve been that person in the room as well. But in those cases the team is right to move the collective story forward. At least the playwright can license their work on to another theater and eventually see their vision realized. When my designs are ruthlessly cut – yes, sometimes without my knowledge or agreement – no one ever sees them and they cease to be. The work is lost. And if the work didn’t serve to tell that elusive story, it deserves to be lost.

Sometimes the story is best articulated by the audience. Batman & Robin remains one of my favorite yet still awful movies of all time, and it’s not because of the script, direction, acting, or those god awful costumes with latex nipples: It’s despite all that crap. It’s because I saw the movie in an empty theater with friends and we felt empowered to scream at the screen while the movie went on, creating a rich MST3K / Rocky Horror-esque performance to go along with the film.

And didn’t Brecht say something about that once?

I understand Isaac’s point that, well, free interpretation without notification is not how copyright works now. And that’s certainly a fair and accurate “best practices” point to make. But this was always a conversation about what should be, not what is today, so I feel like defying his impulse to quash this particular thread. This is a question of: What should be the policy that we fight for as we all journey together into uncharted waters of arts management in this nation’s history? When is the law or our personal dogma in the way of our work? I’d say: most of the time. I would like to work to make the law safe for artists to benefit from their work without being dogmatic about how a process is supposed to look or behave. One really promising area of exploration here is the emerging Creative Commons options for artistic licensing – a system that both protects the artistic intentions of artists while also allowing for financial protection and various levels of artistic freedom.

And so it’s ultimately it’s that gratefulness that Horton Foote has felt – the gratefulness that any of us get to collaborate with others who check our assumptions and push our work forward – that provides the richest environment for working. Gratefulness doesn’t mean complicity, and it doesn’t mean obedience, but it does mean respect. And when we are grateful for the presence of our collaborators, we drop the poisonous, clutching kinds of ownership and battle of ideas and the process gains a flow and a respect that serves the story. The process becomes less of a zero sum game and more like horticulture. Ideas grow in well-fertilized soil, and when shoots go off in the wrong direction, we don’t burn the plant with pesticide… we bend them back or trim them gently and let the damn thing continue to grow in a revised direction.

What I think Patrick was reacting to was that there are these emerging notions – or in some cases, entire schools – of self-righteousness in theater that make these odd claims along the lines of “where I stand is the center of the theatroverse.” There is this desire to create new paradigms for the theater, and those desires have begun spouting a whole bunch of inspiring but also scary-looking dogma. What I heard from Patrick was actually a call to reason – the fundamental idea that trust in collaboration – the most simple act of sharing ideas and impulses – and appreciation of that collaborative process will feed the work better than strict adherence to any given text, directorial theory, or design principle.

A while ago Isaac made the claim that the value of theater comes from collective imagination, and I have come to hold that as the fundamental principle behind effective theater – which I’ll define (poorly) as theater capable of changing a perspective. So: theater’s effectiveness isn’t generated by the words that the playwright selects for the play, or the way the actor says them, or the blocking and emotional beats that the director has arranged, or the music, scenery, lighting, costumes, puppets, projections or smells, or whether an audience member can sit without fidgeting for two hours. It is whether any of these people can for a moment create or spark an image in each others’ minds that makes the theater worth doing. And we should all find a way – and be permitted by a fair licensing scheme – to try to make those moments happen together.

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How (and why) to write a Company Bible

June 15, 2008 By: Nick Keenan Category: Uncategorized

Ever seen one of these? It’s a big binder filled with knowledge. Procedures. Contacts. Lists. Accessible Information.

In his big comeback post, Scott Walters illustrates very clearly the reasons for an artist to be proactively collecting and sharing the knowledge of what it is they do and the tricks and insights that make the work itself easier and more effective: knowledge is power.

… Those who wield power in the theatre — the administrators, the board members, the foundation staff — do read these studies, do recognize the value of the data and the ideas, and do put them into action — and that is how they maintain their power. They think more broadly about the art form. The result of lack of knowledge is a diminished power for artists, who give over control of their art to those who will take the time to study, to learn, to think.

The lifespan of an artist within a theater company is often a lot like the lifespan of a fruit fly. Artists often want to do one thing – say, perform – and get signed on to do that, and run box office, and figure out how to market a play, and raise money for that play, and keep the bathrooms clean… It’s tiring, and the passion for your work either carries you through the balogna or it doesn’t, and after five to ten years you start dreaming of a normal adult life that doesn’t involve begging and scrubbing and poverty.

For me, there is a lot of wasted energy in reinventing the wheel here. Let’s say a company is formed in 1983, and goes through five leadership cycles in that time. There’s a big difference in quality between the company with leadership that captures the collected knowledge of the company and the company that starts from scratch every time a company member moves on. It’s the difference between accruing institutional knowledge and burn out.

But when you get your feet wet, you’ll start to notice big challenges involved in passing complex knowledge structures on to a complete noob. Awful example from my own experience: Teaching a non-technical person how to mix their first musical. Let’s say your regular technical guru is moving out of town, and you have to basicially xerox them or face the loss of quality that comes with losing talent. There are two ways to go about this, neither of them ideal: You could label everything in the booth with a mountain of post-its and basically say “never touch this – or this – or this,” thereby simplifying the job. This definitely reduces stress in the training period, but it isn’t really a long-term solution – it cripples the student’s ability to explore and learn from mistakes over the long term. It leaves them to build their own foundation of knowledge, and it assumes that the choices you make in those final stressful and despairing moments of your tenure were the right decisions for the long term health of the company – which is almost never the case.

There’s another approach, akin to the development of a curriculum for self-study: the guru creates a comprehensive list of all the pieces of knowledge that one would need to do the job.

A) Acoustic Physics – How Sound Works
1) How sound waves mix in the air
2) The controllable properties of sound – Volume, Direction, Frequency, Timbre, Duration/Envelope,

B) How the Equipment Works
1) Microphone Pickup Patterns (what microphones “hear”)
2) Speaker Dispersal Patterns (cabinet distortion, directionality, phasing problems.
3) How Theatrical Sound Equipment can distort and shape sound waves
4) Mixer routing – Inputs, Faders, EQ, Inserts, Trim, Bus/Group Outputs, Auxillary Outputs

C) Cue Operation and Programming procedures
1) Mixer Manual – for Mute Scenes / VCAs or Scene Presets
2) Sound Playback Manuals – QLab, SFX, CD Players, etc.
3) MIDI and automation – getting equipment to trigger other equipment for simple show operation

D) Common “Gotchas”
1) Everything plugged in?
2) Everything plugged in in the right place?
3) Best signal testing practices – start at one end of the signal path and move carefully to the other.
4) The psychology of monitors and mic placement – getting the performers and the producers on your team with the common goal of the best possible audience experience (or, “If I turn up your monitor there, we either won’t hear you in the house, or we’ll hear you and squealing feedback”)

To be sure, each one of these items could be a dissertation in themselves, and this is more overwhelming for a blank slate student. However, it creates an ongoing resource for the student to explore and research over time and as their experience expands. It also doesn’t set a time limit on the training period – it allows peer-to-peer learning to continue beyond the tenure of the burnt-out ex-company member.

The MOST important thing is of course to create this knowledge resource well in advance of those often gut-wrenching final two weeks of a company member’s tenure. Capturing this information while stress is a factor is a good way to get a crappy knowledgebase. If you’ve ever been trained as a temp, you know what I’m talking about – If you need to know A – Z to properly do your job, some folks will teach you A (“Turn on your computer”) and then B (“This is the Power Button”) and then when that goes off without a hitch, they’ll spring Q on you (“And so then we just need to you to file the 990 Form with Accounting”) without explaining, oh, H (“Accounting is near the elevator”), or M (“990 Forms are tax forms for non-profits.”) or even C (“We are a company that audits non-profits”). And some folks assume you know too much and will rifle through the instructions for X-Z (“Just tell the president your progress by the end of the day.”) and they’re out the door. There is never enough time for the trainer to go through A-Z. And yet real damage happens to companies in both of those moments when A-Z isn’t effectively communicated or learned by the trainee. The corporate world can easily absorb that damage, but theater companies can often die off or suffer direly in fundraising in those moments when leadership changes.

So manuals can cushion the blow as the company grows – or even simply ages – and folks move on. Some of the manuals that I have written for New Leaf and The Side Project include:

  • How – and when – to update the website
  • Run Sheets – how to preset and run a particular show
  • Box Office procedures
  • How to share files over the internet so that group collaboration is less time-consuming
  • Brand manuals (use this font, use these colors, use this page layout, use this logo, and the branding rules that you can bend, break, and the ones you can never ignore)
  • Marketing distribution (a checklist of places to put posters and postcards)
  • Production Timeline & Checklist (what needs to get done, and when it needs to be done)

What I’ve learned about these documents is that they usually need periodic revision – so the best time to write them is as the processes are being put in place or being revised. By writing a manual as you perform the task, you can often do a better capture of clear step-by-step actions and have a better retention of all the dependent knowledge that is helpful in performing your role.

Treating manuals like a simple dumping ground of everything doesn’t work, though – they need to be more or less a complete overview of day-to-day operations, but not an exhaustive archive of everything that has ever happened ever. That’s too overwhelming to be useful. So some diligent and forward-thinking editing is always a useful habit to get into.

For these reasons, the ideal medium for a company knowledgebase is often a wiki – a living, interconnected document that allows certain basic knowledge resources to be outsourced to say, Wikipedia or other blogs & websites. Knowledge can also be organized into a structure to make critical data more clear and supporting data settle into nested structures.

At New Leaf, we’ve used a wiki and a company discussion forum in tandem for about three years, and it’s proven to work very well with our own human natures. Most day-to-day company discussion happens on the forum, filling the forum with a rich silt of acquired knowledge, planning, brainstorming, and chat. It’s almost a daily journal for most of us, a big net that captures all our ideas. We have also worked out a quick sorting and archiving process that we do as part of our production post-mortem process. When a particular nugget of knowledge from the forum discussion proves permanently useful, it finds a home somewhere in our company wiki – the repository of permanent knowledge for the company.

And on the wiki, the information is clearly organized for future company or board members. It kind of looks like this:

New Leaf Department Knowledgebase
Artistic
Play Readings
Marketing
Development, Fundraising & Grants
Production
Box Office

Agendas (these contain items that require discussion in our next face-to-face meetings so that everything gets captured)
Company Meetings
Production & Design Meetings
Marketing Meetings
Board Meetings

Meeting Minutes
Company Meeting Minutes
Post Mortem Minutes
Marketing Minutes
Committees Minutes

Timeline & To-Dos (Each of these is a calendar for each production with template dates, like “Opening -3 Weeks”. We just plug in the dates before each production, and voila, we have a list of everything we need to get done.)
Production Timeline
Box Office Timeline
Marketing Timeline

Knowledge Base
Knowledge Base – Web Tools, Important Contact Info, Stuff to Know in case of emergency
Company Bylaws
New Leaf Culture – The way we like to do things, and why
Production History
Who We Are – Mission, Vision, Values. Learn them. Love them. Live them.

Over the past few years, we’ve had the typical internal turnover at both companies that happens as artists grow up and live their lives – and new artists with fresh ambition pursue their artistic lives as a part of the company. The forum / wiki / knowledgebase process has proven its worth through the shifting membership to our newest company members. As they have time, or when they’re confused about how something works, our old discussions and accrued knowledge resources can be skimmed through and learned as needed. This is often an exciting process for a new company member, like opening up an old tome filled with old words and old thoughts. It is a training period filled with knowledge and cloaked in mystery. Can you imagine that in a corporate environment? Our old show notes create a clear picture of our context and our history – and steeping in that knowledge has helped us avoid the dangers of repeated mistakes, without limiting us to a knowledgebase of post its that limit the agility of our current operations. Understanding and remembering the old risks we’ve taken inspire better risks to be taken next time. I’d wager that our effective capturing of knowledge has helped us stretch our annual budgets as well, because we have a memory and a process that allows us to allocate money towards our artistic growth and our newest risks rather than sinkholes of productions past. Best of all, creating the knowledgebase was a dirt-simple, efficient, low stress, and even fun part of the process.

Scott’s speaking the truth again: the key to better lives for you professional artists out there is taking responsibility for your own artistic goals, and empowering yourself with the tools and the knowledge you need to achieve and reach beyond those goals. For me, the thing I needed was a way of remembering where I’ve been. Breadcrumbs along the trail, so to speak.

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A Meme with a Pulse

May 02, 2008 By: Nick Keenan Category: projects, Uncategorized

I’ve been going over something like 2,000 blog posts that I missed while off on my honeymoon, and it looks like Don, dv, and Scott Walters got in another inevitable scrap in my absence over whether ’tis nobler in the mind to NY-LA-CHI or not to NY-LA-CHI. I’ve played peacebroker with all three gentlemen before (not that any of them want a peacebroker, because that doesn’t lead to the kind of interesting blog conversation that they want to have) and I’ve found it interesting that having that discussion flare up created more convoluted one-note shrillness than take-away insight that could end up helping new readers. On the other hand, argument it does help those readers generate their own opinions, which is a wonderful thing.

It’s the way blogging goes, but in the interest of experimentation and continuing the growth of dialogue, I’d like to propose a meme to play with the dynamics of this regional discussion.

The meme: enlist a new voice to join the theater blogging community – someone who brings a new perspective to the discussion of theater. Preferably one that is challenging to your own perspective. Some women, maybe, since they’re underrepresented? I’ve been working on a few of my friends who find themselves too busy but I think could represent the more practical side of producing theater. Someday, one of them will buckle and we’ll have some eye-opening thoughts from these geniuses. (yeah, I mean you, Tiff and Marcus…)

I tag Scott, Don, ecoTheater, and dv… natch. (and yes, Bob… I owe you a meme and I haven’t forgotten. These past few weeks have taught me new lessons I learned the hard way, so I thought I’d wait until the dust settled on them. Sumimasen.)

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Great Expectations

February 29, 2008 By: Nick Keenan Category: Community Building, In a Perfect World

Well, well, it’s a public brouhaha!

It’s not really in the purview of the adrenaline dose that is the TimeOut Chicago exposé to sort out the dust and mud that gets kicked up in the process, so I’m glad that Patrick over at BackstageJobs has already started to explain some more of the background of TOC’s article this week on the Bailiwick’s rosy picture of its own financial woes and those of us who cried foul. This was a conversation that Tony started in response to a a few weeks ago, and has been picking up steam as a story ever since. And don’t read me wrong here – I’m thankful also to Jake Malooley and TOC for doing what they do best – shining the light down in the ugly boiler room of Chicago theater we’d rather forget about and not being afraid to break down a few doors to get down there. I’m just saying now someone’s got to repair the hinges, is all.


What has happened since the initial volley of public venting is a general agreement among several of us mentioned in the article that this kind of issue doesn’t simply exist at the Bailiwick – it’s an industry-wide problem of theaters that are taking advantage of the semi-pro semi-volunteers that work for them. And it’s very rarely a case of the big malicious theater exploiting the unsuspecting artist. It’s more about the consequences of willful ignorance. Most theater managers, Zak included, have the absolute best of intentions and they truly believe they are providing artists with opportunities and reasonable access to the industry. This is a problem of miscommunication leading to unintentional exploitation.

From my own experience, the Bailiwick was one of the first theaters I worked at in town for a single reason: they post jobs constantly, and at the time they came up pretty high on a google search for “Chicago Theater Companies.” That makes them a very appealing theater to someone who doesn’t know the scene and is, as I was, green, green, green. I had a rough, confusing experience there, but I was paid what I was promised. A later production I remain unpaid for, but in the scheme of things I don’t really care about the money, and I won’t be knocking on Zak’s door to collect, ever, thus completing the skip-to-my-loo solution that Zak proposes:

“I wouldn’t be surprised and I wouldn’t be angry,” he says. “If someone says to me, ‘I had a $100 check and I couldn’t cash it,’ I would say, ‘Oh, my God. Let’s go get it cashed. Let’s solve it.’”

One of the reasons I never made a big deal about that particular fee is that I’m largely at fault for not being paid – I never insisted on a contract before performing the work. I was even hired on the Bailiwick’s behalf through another artist, and David and the business manager at the time weren’t even involved in the conversation, and that’s my fault for continuing to work without a written agreement. More experienced theater artists and vendors don’t make this mistake – most of the people I’ve talked with that do business with the Bailiwick and frankly, most theaters, are on a 100% – 50% COD policy with them before work is performed and goods are delivered.

There’s another big reason I’ve never gone collecting – I’ve made that lost dough back in indirect trade. In an industry as poor on cash flow as this, we cannot underestimate the power of trade to solve disputes. I’m no longer angry at Zak, which is one of the things I tried to communicate to TOC before the article came out. I’m glad the conversation happened, but I want to make it clear that this needs to turn into a conversation about best practices for every theater and freelance artist in town, not simply one theater company that has a bad reputation. As Patrick says, bad reputations will come and go. The ANGER came from a very specific and recent incident of not $100 but $3000 that he owed a close friend of mine, putting that friend in serious financial trouble for several months. Since the blog conversation but before the TOC article, David has made amends for that debt. I know that David’s capable of great and honest generosity… one of the things I mentioned to TOC is that David was directly generous to my own theater – the Bailiwick loaned us a dusty and unused lightboard free of charge for several of New Leaf’s productions, including our breakout show The Permanent Way. I don’t know what we would have done without that board for that show, and that was more than worth walking away from a couple productions unpaid.

I don’t relive all this to add fuel to this particular fire – I mention it because one of the ancillary skills that all theaters and freelancers need to get together and develop right away is the ability to write, read and live by contracts for all work done in any theater, before that work is done, and no matter how small the producing company. If we want Chicago Theater to be anything but a well-intentioned golem chewing up emerging artists and young companies in a cycle of missed reimbursements and shabby rental spaces, we all need to get really specific about what we expect from each other, and we need to have a fair and equitable mechanism to hold companies and individuals who don’t follow through on promises accountable. Too often the contract discussion becomes about money, and I think it’s unrealistic to limit agreements to that in theater – it needs to be about all our resources – time, equipment, in-kind donations, space, working conditions – everything we rely on.

We’re all about quickly converting lessons and theory to calls to action on the blogosphere these days, which I think is pretty sweet. Here’s what I’d say is a call to action that can is fair to new theater immigrants and the Bailiwicks of the world and will even the playing field a bit:

1) Insist on a contract for work that you do, even if unpaid. If a company doesn’t give you an agreement, write it for them. Don’t just bitch about your past grievances – write them down in a sample contract and map out things you’re willing to put up with for the art, and things you’re never willing to put up with. Some examples:

  1. I will not put up my own money for show materials and be reimbursed later – if I agree to procure goods to aid the production, I will be provided with funds from the company before the purchase is made.
  2. I will be paid half of my fee no later than a week before opening, and the remainder of the fee at strike
  3. I will be provided a safe place to store my valuables
  4. I will not be expected to go up on a ladder
  5. Tech week notes will be given to me in a timely fashion – no later than 12 hours before they are expected to be implemented in the production
  6. Company is responsible for equipment or property donated in-kind to the production run, and will be liable for $XXX replacement cost in the event of theft or damage.

You know, whatever it is you need to do your work safely and happily. It’s your contract. You decide what goes in.

Some clauses may not fly in any given agreement – but both parties will know what to expect from each other, and disputes will be more easily resolved, because they’ll be resolved calmly before the pressure is on. That’s the beauty of a friendly and simple legal document.

If a company or individual isn’t willing to draw up a simple one-page contract, or if they find it unnecessary – that’s your first sign right there that maybe they won’t be willing to follow through on other promises they make to you, like paying you – or paying you back.

normal_fgw_337.jpg2) Under no circumstances should you rent space from a company without first reviewing a contract, inventory of provided equipment and services. I actually think that boilerplate agreements for all rental spaces in Chicago should be transparent enough to go right on the public League of Chicago Theaters Wiki, allowing theater companies a clear comparison of what renting each space entails. Aside from the dough involved, these agreements should include clauses regarding:

  1. Hours of Operation, AND all hours available to a rental company
  2. Noise levels permitted
  3. Dressing Room square footage and conditions
  4. Box office services or space provided
  5. Lighting & Sound Inventory in working order
  6. Heating & Cooling regulations
  7. Trash removal

3) Both of these kinds of agreements taken together can accomplish something kind of extraordinary for a small theater – taken together, they quantify the costs, time, and human resources required to produce a show. As any grant writer will tell you, that’s a difficult number to pin down and it’s invaluable when justifying more funding for your theater. Letters of agreement provide a buffer of understanding and that can pay off in load in and tech week. Too many small companies will try to shoot the moon and go into a production without knowing exactly who will staff the box office or who will take out the trash. That’s the kind of oversight that will make your artistic team really cranky, and that’s not good for the art.

4) You’re not going to get it right the first time, that’s why contract negotiation is a skill and not something you cut and paste off the internet. Give yourself some time for a nice healthy post-mort after every show you do, and work the conflicts and the confusion into your next contract. I keep a word document on my computer, and I’ll just add a line when a behavior becomes unacceptable to me. I’m getting to the point where I’m going to add “Sound Designer will be provided with a simple and stable tech table in the space for load in and tech,” because I have an array of computers and hard drives that will get damaged if they’re sitting between the seats. Or, maybe I’ll just suck it up and get over it… and buy a table myself that I take with me (Tax write off, anyone?). Either way, I’m working happier, my equipment is less likely to be damaged and I’ve taken the responsibility I’m comfortable with taking for my own working conditions. I’ve made it easy on the theater that I’m working with, but that also means I’m more likely to get aggressive if they renege on paying me on time. Patrick’s example for being aggressive with a delinquent company is perfect:

3 different lighting designers tell me of the show they worked on where the paycheck never came. They continued to design and program the show with the promise that the check would be there at first preview, then at third preview, and then “definitely at opening.” These three designers, each designing at different theatres on different shows for different companies at different times, all arrived at their theatres early, saved the show(s) to disk, pulled the disk out, and ERASED THE SHOW FROM THE LIGHTING BOARD. They then waited until the SM or PM arrived to inform them that there would be no lighting for the show until they had a check in their hand. In at least 2 cases, they were the only ones to get a check that night (though others had been given the same promises runaround).

You can’t just pull this kind of behavior off and expect to keep your reputation for being a team player. You need to be crystal clear with those that you work with from the moment you begin a job: This is how you can work with me to develop a happy and mutually beneficial relationship, and this is what you can do that will make me go nuclear and take away your ability to produce the show you want. If you don’t have that legal foundation when you want and/or need to go nuclear, you’re up a creek. If you have the legal foundation, however… well, when the TOC exposé is written about it later you can pull out your contract and your notes of exactly how the producing company acted in bad faith.

I know reading and writing contracts makes most of our eyes cross, or even worse, saddens us because it injects a certain amount of litigious behavior into the art. But I don’t think that sadness gets us off the hook – if we throw up our hands and refuse to do it in the name of simplicity or faith in humanity we get only what we deserve – unaccountable rental houses and theater companies that have an unforgivable habit of running us over in defense of their own survival. I think we’d all rather take the time to write a one-page contract and update it from time to time than risk trusting someone we shouldn’t that they’ll pay us back for all that lumber and winding up $3000 in debt with no freaking recourse. And, if more of us who do act in good faith work to protect that good faith, we can all breathe a little easier in the future.

And the streets will be made of cheese.

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What was that Geena Davis Movie again?

February 20, 2008 By: Nick Keenan Category: Community Building, projects

About six months ago, I had enough. I was a company member at three theaters and serving as the web master for all three. What was astounding to me was the sheer repetition of the tasks and conversations all three companies were having:

“What kind of mailing list management software can we use to e-blast our patron list?”

“What ticketing service should we use, or should we build our own?”

“What should our process be for recruiting board members?”

“How can we more effectively distribute postcards?”

“Are posters worth the price?”

“Is being a member of the League of Chicago Theaters worth the annual membership fee?”

Deja vu became a way of life.

And I thought: There’s a reason why this is happening. Our theater companies aren’t communicating and sharing best practices with each other. Why not? The League question especially really bothered me. I looked up their mission – have you read their mission? It goes:

The League of Chicago Theatres (LCT) is an alliance of theaters which leverages its collective strength to promote, support and advocate for Chicago’s theater industry locally, nationally and internationally. The League of Chicago Theatres Foundation (LCTF) is dedicated to enhancing the art of theater in the Chicago area through audience development and support services for theaters and theater professionals.

Hot Damn! That’s what I was looking for. But why wasn’t it working? Why wasn’t the League providing leadership – or the right kind of leadership – for storefront theaters?

I really tried to figure it out. I got it in my head that structurally they just couldn’t do it, because inevitably in a mix of LORT-sized theaters right down to itinerant theaters, representing the interests of individual small theaters just becomes overwhelming and frustrating. Storefront theaters are strapped for cash, self-centered and often very, very green in terms of how they administer themselves. They also can turn their organizations around on a dime and what they need one day is very different from what they need the next. That’s a recipe for Chaos Soup. It’s hard to get a small theater to even ask for help in a clear way, let alone ask for help in a way that can be provided.

So what would work? I got some friends – trusted colleagues with mutual respect – together over some take out thai and we brainstormed up some structures that would actually work to help storefronts learn faster and incorporate infrastructure more completely and lastingly. We talked about the possibility of splitting storefronts off from the league, and starting something new that simply represented and worked for storefronts and the specific infrastructural needs that storefronts represented. It would need to be built as more of a grassroots organization that could listen to the stated needs of companies and use experienced individuals to interpret solutions that could fix multiple problems with a minimum of effort.

It was at this meeting that the fatal flaw of such an organization became clear. There were five of us in the room, and we couldn’t agree on a flipping thing. New ideas were proposed, and then shot down emotionally. Babies were thrown out with bathwater because we had a room full of passion for change, but we didn’t have a clear survey and picture of the entire theater landscape. We had different priorities, and only enough time to deal with our own agendas.

I refocused. The passion that I discovered in the group was good, firey stuff, but the lack of traction was killing the momentum. We needed a better road map, and the initial idea to build momentum slowly by adding trusted colleagues and building a critical mass coalition was the root of a flawed concept. We didn’t need secrecy and safety, we needed a big, public call to action, and pretty much total transparency every step of the way. People don’t trust people or organizations that carry hidden agendas – no matter how benevolent those agendas may be – and that lack of trust will kill any traction that a movement has before it even begins.

So I started a blog. And others have already been blogging. That’s the clarion call right there. And having an open public dialogue has worked as a strategy – long-time bloggers are noticing a change in the tone of dialogue, increased readership and coverage.

One of the most regular readers has been Ben Thiem of the League. Last week he and I sat down to compare notes and see how we – and you – can pool our efforts to build something better for the community.

What became clear immediately to me in our meeting is that the League is willing and even eager to improve and streamline the resources they offer, but the financial and human resources are not there to back it up. The last few years of the League has seen its staff shrink considerably, and marketing budget dry up to almost nil. The initiatives keep trickling, but without time or the money to buy time, they falter before they have time to build up steam. Making that worse (and Ben’s the first to say so) is a closed and bottlenecked system for providing the most valuable resource that the League supplies – information. What Ben does all day now is answer individual emails from theater companies and manually copy their information over to a website database, or look up the answer and get back to someone. In the era of dynamic web services and collaborative content management, that crap has got to end.

That was the second thing that Ben made very clear to me – the League wants and welcomes help and input, but doesn’t currently have a mechanism other than email blasts and their website to spread and build information. That’s why the information coming from the League can seem weak – because it’s bottlenecked coming up, and bottlenecked going out.

That’s where we all can help. The biggest idea that came from my Storefront League pals is that Storefront theaters are rich with a single resource – volunteer time. As projects like Dan Granata’s uber-list of Chicago Theaters and Missions has demonstrated, a lot of us have a reasonable amount of free time on our hands that can be used to create or compile useful knowledgebases and information that can help a lot of people. What we are lacking is coordination. In the last week I’ve been invited to three different (and all well-intentioned) Ning groups and facebook pages and blog comments feeds that are all trying to do the same thing in a different back corner of the internet. We need a system to pool these individual initiatives and hours of volunteer time into a coordinated, accessible, and centralized resource. And we need that system of collaboration to not generate animosity and degrade our willingness to cooperate. It needs to be open, public, and built on a foundation of inclusion, and that will make it less likely to fall apart like previous initiatives that go back to the founding of Second City.

Blogs alone don’t succeed here, because they are not a collaborative tool. They are mouthpieces, or in orchestral terms, trumpets. They’re useful to get attention on a cause, but if we have any hope of getting this marching band rolling, we’re gonna need some other instruments and we’re going to need to use them for what they’re designed to do.

The League gets this, but isn’t currently built with grassroots momentum and coordination in mind. It has several major programs in the works, including a long-term plan to overhaul their website and create a “web 2.0″ site featuring user-updated content. This is where I kind of went all giddy, because to me the goal is to let the computers and the internet duplicate our work, not the league. I’m so sick of forms filled out in triplicate it’s making my eyes cross – it’s a waste of everybody’s time. What I’d eventually love to see is a single place where the community buzz can build up and people can share their news and coordinate with each other on their own terms. A Moveon.org / Facebook / IMDB / Wikipedia for Chicago Theater. A network of RSS news feeds that allow theaters to update their website and the league website in the same keystroke. A place where audience members can check out the collected works of artists and thereby become more involved and engaged in following their future career. A place where theaters can coordinate and enlist help from new-to-town volunteers who need inroads into the community. Something that generates excitement, knowledge, buzz, and community involvement in one place, for everyone in the community regardless of budget.

The first step is going back to the initial need – we need to build a place where theaters can discuss, develop, share and implement best practices. Right now. At the same time, I think we need to learn to dance the collaborative dance with each other again, in an environment that isn’t as combative as the blogosphere. We need an initiative that can prove to ourselves and to the League that storefront theaters and the artists that work in them are capable of creating incredibly valuable infrastructure for the whole organization, simply by talking and capturing our ideas in a centralized resource. Best of all, I think that resource already exists, and is only missing our involvement: The League of Chicago Theaters Wiki.

Do you know about something that some people don’t know about? Write it in the wiki. Do you have a question that you can’t seem to find the answer to? Ask it as a stub article in the wiki. Have you fastidiously compiled a list of resources that could be valuable information for other people? Plop it in the Wiki. Want to help, but don’t know what you could contribute of value? Write a comment below, and I’ll tell you specifically what articles you can get on, or talk to your theater colleagues and come to an agreement about what your company could spend some time on that could benefit us all. Make it a habit to donate 15 minutes of your time a day or an hour a week updating and adding useful information during your boring day job. Go through pre-existing articles and add footnotes and support materials. If something is just plain wrong, give your own perspective, or learn from the other perspectives out there. Think about what things would make a knowledgebase useful to you and your theater, and make sure that the wiki has those things. Develop the information, and encourage anyone who is new to town and eager to start their own company to learn the context of their new enterprises by going to the wiki and doing some good ol’ one-stop-shopping research.

To get you started: Last night, I saved a list of League Member Theaters complete with [[wiki links]] to create summary pages for each of these organizations. I’m also reorganizing the Resource Guide page to match a more traditional theater administration structure – Marketing, Development, Production, etc. If you regularly work as say, a props designer, this gives you a logical place to create pages for Thrift Store links and a link to the props designer list serve. When in doubt, save yourself some time by linking to external sites that you know to have quality information. The idea of a wiki is that the information is alive, and the community powering it keeps the information current and honest – and therefore valuable. It shouldn’t burn you out – if it’s working it should actually generate excitement and possibility for you and your organization. Many hands make light work.

If we’re successful, our work will open the eyes of the League and bigger players in town. Connections will be cemented. If we succeed in creating a valuable resource and they still can’t value our collective time, we’ll still have that resource – the mechanism of collaborative action, not the wiki – and we can take it with us and build what we need. My suggestion to Ben, which he obviously can’t sell to the League until an alternate income source is generated, is a time trade for young theater companies – rather than paying a hefty membership fee, young theaters should be able to earn League membership through volunteer service. I think we can convince them that that’s a good idea if we can demonstrate that our volunteer time is valuable, and that the wealth of the community isn’t at all about cash flow. The wealth of the community is everyone in it, including the people who aren’t connected yet.

The wiki is also a logical next step to developing and exercising the dialogue that has been generated on theater blogs in the last few months. It’s where the rubber starts to meet the road, and there’s more on the way once we see what falters and what works. I think the current dialogue is getting bogged down in theoretical policy discussions, because blogs encourage theoretical policy discussions. Wikis and forums encourage other kinds of dialogue – A wiki is a knowledgebase, an online library with no due dates. A forum is a place where ideas stick, can be picked up and developed, but nothing gets forgotten in the ol’ RSS news cycle. If you’d find a forum to be useful, I’ll put one together tomorrow, but again, my goal is to unify the conversation rather than fracture it further.

To those of you reading this from outside Chicago – I don’t think I’m excluding you here. I think developing a lasting infrastructure works best from the bottom up, so I think it’s good practice to start local. The things we learn here in Chicago have the potential to quickly change the way theater is done in the entire country.

There’s so many other programs that are in the pipeline and several upcoming initiatives from the League that you’ll want to hear about. I think this post is long enough, but keep your ears to the ground, and stay involved.

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Better Nutrition for Healthy Living

January 29, 2008 By: Nick Keenan Category: Collaboration, Community Building, Teachable Moments, Tools

The recent Jerry Springer-esque throwdown on the TOC blog comments section this morning has, indeed, devolved into a lot of angry shouting and not a lot of listening. The good news is that it’s throwing some light on a major disconnect in our community that can be worked on. A lot of people are reading it (it’s certainly the topic at the tech table today with bloggers & non-bloggers alike) and I’m finding that most non-bloggers are both passionate about the discussion but are also choosing not to participate, as G said this morning, lest they “feed the bad energy monster”. It’s true, I feel positively gaunt after reading the discussion, like I binged last night on beverages infused with gwarinine or whatever they call it. The adrenaline is primed, and blood is in the water. Discussion is no longer possible, but lessons have been learned on both sides. Well, okay, maybe not their side.

Today is not the day, alas, due to looming deadlines, but I’m gearing up for an exploration of different models of online communication and their relative merits in feeding discussion and collaboration. There’s a structural reason why blog comments breed this kind of piranha-like debate: comment sections have a built-in lack of accountability and absolutely no incentive to build relationships or credibility. That’s why the culture of blogs is so different than say, Facebook: The people are the same, but the defined goals of the web application powering the conversation are different.

This is a(nother) hugely important question to an industry as resource-poor as Chicago Theater. With nothing but volunteer time and funding (including audience ticket sales) to fall back on, theaters need to be able to have extremely efficient and powerful discussions. Prominent blogs lend the power of wide public discourse, but they sacrifice efficiency – each commenter on the blog has different reading lists, for instance, so it’s a fairly common experience to have very indignant, but essentially separate, arguments. See also Scott Walter’s analogy of the frustration that gets generated when you tap out a rhythm of your favorite showtune and having your friends guess what the hell you’re tapping. That kind of shared experience and knowledge is critical to having meaningful debate and collaborative policy development. If the conversation is poor on information, the results become based on gut instinct, and if that’s your poison, try debating Stephen Colbert some time.

Luckily for this situation, the last few years have seen an absolute explosion in collaborative networking technology, and the results of that explosion have been carefully detailed in this Top 50 list of social networking sites that Jess was nice enough to forward to me. Not all are useful to promoting theaters (don’t try to find your next production manager on Monster.com) but a surprising number of them are.

Right, onward and upward. I’ll be back with that soon.

Yummy Yummy YummyA final postscript for podcasters: The New Leaf Girl in the Goldfish Bowl Podcast Episode 2 is up today, and we’re about to go weekly. In it, director Greg Peters has a comment that really resonated with the whole TOC subargument about the moment he knew his childhood was over: It was the same moment he realized his adult teachers were idiots, and that they were more focused on disciplining him than teaching. My initial reaction to the anti-non-equity contingent on the comments was similar: I felt like I had just been slapped in the face by a total stranger and told that I better eat my brussels sprouts and like ‘em or I wouldn’t grow up to be a big boy.

Luckily, I adore Brussels Sprouts. I also know how to cook them better than those people.

In any case, I’m proud of what the New Leaf podcast is becoming, and I’m excited about the possibilities of opening up a rehearsal process to the public (or even a potentially national audience) for feedback. It’s hard to criticize someone’s work blindly when you’re sitting there in the bar with them, listening to their thoughts and how they’re approaching the work. Podcasting is a format that breeds excitement and participation.

And there’s more! If your theater doesn’t yet have a podcast (unless you’re The House or New Leaf or (shudder) Broadway in Chicago, I think this means you), be sure to attend the FREE League Theater Dish event on Podcasts on February 11 (Update from Ben Thiem at the League: The event is public, and is at ComedySportz Theatre, 929 W. Belmont on 2/11 at 5:30. RSVP to Ben at ben@chicagoplays.com

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The Glacier Shifts

January 25, 2008 By: Nick Keenan Category: Community Building

Glacial ActivityFirst of all, a thrillingly honest perspective today from Dan Granata on the old inter-community feedback question, and the specifically difficult challenges facing performers on that front. Also of note is that funny way that theater lifers seem to get a little cracked as they hammer away over the years. This hit me most of all as I’ve been making steady moves this year towards becoming a Chicago theater lifer, for better or worse. Who knows if that’ll stick over the next decade, but sometimes you just see when you’ve arrived home, and it’s time to go “all in.”

Can you hear the ground shifting?

Two recent announcements made me check my seismograph.

The first was the League of Chicago Theatres’ announcement of the finalists for the second ever Emerging Theatre Award, which is awarded to theaters that “have been in existence at least 3 and no longer than 10 years, and have demonstrated artistic excellence and fiscal responsibility in business practices.”

This years’ finalists are:

ADVENTURE STAGE CHICAGO
DOG AND PONY THEATRE
SILK ROAD THEATRE PROJECT
THE GIFT THEATRE
T.U.T.A.

And the deadline for voting is in one week, February 1st.

Yes, no New Leaf, but that’s cool. We’re going to be a much better candidate next year, that much I can say, and this is a solid list of finalists. It’s really great to have another grant in town, this one specifically to be used to enhancing a theater’s marketing presence in the company. It’s even BETTER that this has been organized as a community-offered grant, with League member theaters offered a vote in the process. The one criticism of the award that some leveled in its first year was that it went to the House, which seemed to be a theater that certainly met the criteria but didn’t really need the marketing help. Even more eyebrow raising was the possibility that the award was being used to provide Broadway in Chicago with cheap artistic labor to produce the next blockbuster Broadway hit (not a bad thing at all for storefront theaters with a marketable product, but check out this Parabasis article on the potential ramifications of the increasingly common practice of enhancement. Which is essentially generating or even test-driving a for-profit production in a non-profit theater. *SpArrOw*. Excuse me, did some one cough?)

Happily, I think this list allows me, at least, to put to rest any doubt I had about the program.

So who would I vote for? Well, I’ve only had the privilege of working with Dog & Pony, and I’ve directly seen the work of Silk Road. I’ve talked in depth with company members and freelancers who have worked with every theater on this list, so I know at least a bit about how each company works. So I’m aware of the excitement surrounding each company. So then for me it becomes a question of: Which of these theaters is best for the community at large, and who could use the help the most?

For me, that becomes a tossup. I see Silk Road as one of the only theater companies in town creating theater for and about a huge and underserved demographic in the population. That’s important work which brings new audiences to theater, and I think they do an amazing job with it. (Merchant on Venice was one of the most delightful shows of the year this season). On the other hand, Silk Road’s upcoming partnership with the Goodman means they have several developmental and marketing hands pulling them up already. And thanks to designer Andrew Skwish, their marketing materials are already the best in town. THE BEST.

Dog & Pony does really gutsy work that really excites me. From Jarrett Dapier’s stagings of the works of Sheila Callaghan, who I think could prove to be one of the most gifted playwrights of our generation,to Devon DeMayo’s balls-to-the-wall promenade project As Told By the Vivian Girls (a nine-room exploration of the works of eccentric Chicagoan Henry Darger) to be staged at Theater on the Lake later this season. This is also a theater company that has strong relationships with the city and potentially has the infrastructure for big growth along the lines of Redmoon that brings a new audience to see other storefront shows. But what they don’t have is money and a strong enough brand to carry that growth. I think if you want to invest in a company at a time where it could make all the difference, Dog & Pony’s your company.

This is not to slight TUTA or The Gift. They’re fine companies that value their artistic staff well and are true to their missions, but I don’t see them building communities on the scale of Silk Road or D&P, and I think community-building is what will eventually help us all. The Gift, in particular, already has a particularly savvy marketing plan, an ensemble of savvy movers and shakers, and friends in high places (check out their list of close artistic advisors) that are serving them well, so I’m not sure if their need is as great as some of the others on the list. I’m sure they make a great-looking candidate for Broadway in Chicago, of course, and their need is definitely greater than the House’s.

The one theater on the list that I feel a little queasy about is Adventure Stage Chicago. Not because of the work they do – I’ve heard it’s great, and many of the artists working there are excited about the company. I also think a healthy children’s theater has been really important to the overall growth of the theater scene here – the work being done by the well-funded, well-managed, and city-supported Chicago Children’s Theatre is some of the most exciting work I’ve seen for any audience in recent memory (we still sing songs with glee from A Year with Frog & Toad up here in the Owen booth). The tricky thing about ASC’s candidacy for this award is that they aren’t necessarily “emerging.” I don’t know much about ASC, which means I don’t know how completely they reformed from the preexisting Vittum Theatre, which had been in operation for over a decade. (I’d love any enlightenment from all you commenters out there). Was it simply a mission change or is it an entirely new theater and new staff that is capitalizing on the existing Vittum brand?

All told, it’s a good list, and I’m excited about this annual award again. I think it’ll be a great opportunity for industry folks to really get to know all the great theaters in town and get some positive cross-pollenation going.

I told myself this would be a short blog post, but I need to also mention the other announcement that came in the mail today… The Jeffs are auditing their brand.

and don’t forget the

In a letter to Chicago theater companies, the Jeff Committee announced the results of a preliminary Brand Audit process (conducted by Patricia Heimann & Associates and Peak Communications) which will be followed up with more discussion and feedback from within the organization and throughout Chicago.

New Leaf went through a complete brand overhaul a few years ago, and when done right rebranding isn’t just about a change in logo. It’s like organizational therapy. It means focusing some inter-organizational scrutiny on the entire process and culture of how the Jeff committee works and how it is perceived in the community. It means refocusing the mission and removing the bad habits that sometimes develop when you’re trying do something crazy in scope – like providing the valuable service of seeing and evaluating very nearly EVERY show in Chicago. It looks like one of the big things on that agenda is finding a way to introduce a little more organizational transparency:

Because Committee members are positioned as judges with the power to influence success or failure of a performance, respondents want to know the selection criteria for judges. Respondents felt they should be informed how committee members are selected, the committee’s extended relationships and define more fully the committee’s overall role in the theatre community.

Given what folks have been saying about the odd lines between theater practitioner and theater evaluator (see Dan’s final paragraph), I think that improving organizational transparency is a FANTASTIC step. The kind of step that makes me want to hug the Jeff committee members one at a time. Because it’s not going to be an easy road.

It goes to show that public discussion of perceived problems helps address those problems. Duh, nice insight, Nick. Making your voice heard is the first step in creating common techniques and public policy that creates solutions. Developing solutions that are both reasonable and new creates value for everyone in the industry. As Dan says and David Alan Moore backs up, our chosen profession has a way of making reasonable people leave the discussion, and that’s a clear hurdle to building a more healthy community culture. I feel the burn too, and it’s a battle with myself to keep writing and designing and periodically checking in with myself to make sure my actions aren’t making things more difficult for the other folks in the boat with me.

At the end of the day, the Jeffs are us – committee members are picked from theater practitioners and appreciators in the community – and they already have a record of serving the community that far exceeds the record of organizations like the Tonys. Their institutional health and vigor should matter to us, and we should help them to make their vision and mission clearer and more achievable. The better our process for quickly recognizing quality work being done in town, the more our fair city can be seen by the rest of the world as a place where that quality work is nurtured. And that will mean that there will be more quality work to go around for us to work on and for our audiences to enjoy.

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