Theater For The Future

The Art in the Business of Theater – Collaboration Tools and Technology and the Storefront Theater Movement
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Civic / Arts Partnerships in a time of Economic & Political Upheaval

November 18, 2008 By: Nick Keenan Category: Uncategorized

My posts are what happens in the tight spaces between gigantic comments on other blogs.

We’re over at Don’s place today, as he sets off a first volley of discussion about real, working city & theater partnership models that should be proposed and refined and shopped to new and changing political administrations: right now.

Basically, the argument goes: the government will get more bang for its art-supporting community-organizing buck by supporting lots of small, local programs rather than a few massive ones. Here in Chicago, we have examples of several arts support programs in a microcosm that quickly pokes holes in arts admin ideology with healthy doses of arts reality. So the programs that have survived are often quite instructive, and we lay them out on the table for you.

Brilliant stuff, and I can’t think of a more apropos subject for the arts in an economic crisis. How do we serve the community, stay alive and vital, without being a burden?

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Street Vendors make the best Lemonade

October 20, 2008 By: Nick Keenan Category: Butts in Seats, Chicago Theater, Community Building

Our ongoing experiment with the TCG Free Night of Theater at New Leaf is going so well it’s hard not to draw some very quick and dirty predictions about storefront theaters’s viability in the face of an economic downturn. Some things we’re finding (and I’ll let the rest of the Box Office staff at New Leaf give more detail here in the coming days):

* Most people – sorry, most theater goers – don’t realize that storefront theater exists. And, at least in our experience, they’re excited when they discover the art they already love being done in tiny, intimate spaces.

* Most theater goers don’t realize that storefront theater can be excellent. Because we tend to be experimental and/or developing artists, storefront work doesn’t have a consistent quality other than that intimacy. But there are shows that are hands down excellent in that grab bag, and we’re nearly always intimate, and we’re comparatively cheap, storefront theater becomes a no-brainer entertainment value. Human contact in a time of economic hardship is at a premium. We offer close-camera human experience.

* When patrons get past these two hurdles, and like what they see, they have an exciting reaction: Ownership. They feel they have discovered something secret that now belongs to them and they seem to be more excited to tell their friends about the experience than a regular patron would be. Since storefront theater publicity is often built primarily on word of mouth, this is potentially the most valuable patron experience we could ask for. Of course, the data isn’t in on how these patrons comparatively follow through in spreading the word – we won’t know that until the end of this season at least. But by greeting new patrons with a goodie bag of season information, 2-for-1 tickets and a lobby atmosphere that is more real, genuinely friendly, and built by a community than our big-box theater cousins (all because we’re not paid – we LOVE to be there) we’re hopeful on this front.

So what happens when everyone is worried about going broke? Well, we tighten the purse strings. But that doesn’t mean we stop living their lives. In the case of dining, instead of going to fine cuisine, people opt for Olive Garden. Or they take that chance on that local dive.

So, the prediction: Most of us have already seen how the downturn has made grants dry up quickly as foundations scramble to secure their assets and make larger and more flashy large-scale donations that don’t benefit small theaters. If storefront theater can make the case, this could be a year where as theater goers flake off from their big-house big-ticket subscriptions they take a low-risk chance on the work being done in storefront venues. And if the work is good and the experience is good, they might just stick.

But timing is everything. The election, necessarily, will be sucking all the oxygen out of the local and national news cycles right on through November 2nd. I’ve been talking with several theater companies trying to promote their shows right now (hell, I’m one of them), and my advice to them is: Save your energy, wait, and hit hard after the big election come-down.

After then, theater-going groundhogs everywhere will come out of their Cable News comas and want to be a part of life and collective imagination again. Be ready with your best work, your comparatively cheap tickets, and your comfiest chairs. Communities are built from your neighborhood out.

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A little more Action

October 16, 2008 By: Nick Keenan Category: Arts Education, Community Building

 

This is a guest post from Marni Keenan, a reformed scenic artist, and current visual artist, illustrator and bookmaker who will someday get her shit together enough to have her own web presence.

If you haven’t been introduced to www.donorschoose.org yet, it is time!  If I were Nick, I’d give you a nice long rundown of how it works and why it’s cool; but I’m not, so I’ll sum it up in one word: Aces!

 

The quick-and-dirty summary:

1. Teachers (generally in high-poverty areas) propose projects (anything from “my kids need pencils to do homework” to “I want to take them on a class trip to Washington D.C.”).

2. Donors find a project they are interested in, and give it a few bucks.

 

Why so awesome? 

- You’re not giving blindly to a big organization who will distribute their money as they choose.

-  It’s tax-deductible, obviously.

-  You get thank-you emails from the teachers.

-  If you give $100 or more to any one project, your thank-you email will be followed in a few weeks by a big snail-mail package with thank-you notes from the kids, and pictures of them using whatever you paid for.  Tougher people than I have gotten all teary-eyed over these packages.

 

So what the heck has this got to do with Theater for the Future?

 

Well, October is Blogger’s Challenge on Donor’s Choose. It’s a big old contest where bloggers choose sets of projects and encourage their readers to chip in, even if it’s only $5. There’s a leaderboard and prizes, and it’s becoming quite a thing in certain areas of the blogosphere.

 

Now, we’re a bit late to the game this year, but that’s no reason not to give up one day of $4 coffee or whatever your vice is, and help some middle-schoolers in Nevada learn a little somethin’ about technical theater! They need $823, no one’s given them anything yet, and their proposal won’t expire until February 14, 2009.  Plenty of time.   

 

Check out the Theater for the Future Donors Choose page in the sidebar, where you can donate to one of three fundraising projects for at-risk children to participate in theater and enrich their lives. Suggest projects to us, and Nick’ll add them there as well!

 

Need one more reason? How about as a thank-you for me not writing some trite ‘because kids are the future’ crap? ;)

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Should I dress as Sound Hitler or Sound Pol Pot?

October 10, 2008 By: Nick Keenan Category: Collaboration, In a Perfect World, Sound, Teachable Moments


It was only a matter of time, I suppose. The Reader has accused me of being a tyrant. And it didn’t have anything to do with either this blog or the user interface of the CTDB! I feel honored.

Deanna Isaacs says this about the sound for Million Dollar Quartet:

I’m talking about amplification that distorts the music, assaults the audience (Didn’t they crank the volume at Gitmo?), and sends you home with a tinny ringing in your ears. In the case of MDQ, it’s also historically inaccurate. I left the Goodman thinking we need to end the tyranny of the great and powerful–and probably deafened–guy in the sound booth. It doesn’t look like this’ll change unless we speak up, so let’s hear from you now–while we can still hear at all.

It would be grossly irresponsible of me to get into the he said she said of specific choices that led to the overall volume and mix that makes Million Dollar Quartet the musical that it is, or, on the other hand, to challenge the aesthetic validity of Deanna’s opinion. She has a perfectly valid point of view and experience of the show here, and has a right and a responsibility and a deadline to her readers to express it. There are also equally valid aesthetic reasons for turning up the decibel level, however, and the disconnect between the two opinions comes down to a question of: how loud should our theater be to appeal to an American audience?

What I do feel I can address here from within my massive bunker of conflicted interest – and hopefully continue and support Deanna’s discussion with the audience – is a lack of sophistication among the general public (greatly reinforced by barbed comments like Deanna’s and other theater critics) about the what, who, why and how sound choices like overall volume level get made. By a complete team of collaborators.

Here’s something you may not know: Sound Engineers and Designers are very concerned about the deafening of America. We value and protect our own hearing on a daily basis. And we also argue about the ethical implications of our own amplification techniques very passionately within the community and in our production meetings. Just as many musical engineers are moving to educate the public about the potential pitfalls of overly compressed dynamics on our hearing and in the quality of our music (see link above), I think it’s time that sound engineers, designers, and musically-savvy artists start a meaningful dialogue about how to balance sound systems to both appeal to a THX-soaked public and a community of theatrical purists who react violently against amplification. That’s really the story here – you have two types of audiences at war with each other, often in the same house – one that adores their ipods and needs to feel their sound and one that comes from a classical or purist standpoint and doesn’t want that aspect of culture to touch their art. I sympathize with both of these perspectives, and my designer tells me of an experience of his:

There was one night when someone went up to [my sound engineer] at intermission and said, “It’s so loud! Why does it have to be so loud?” and almost concurrently someone ELSE came up to the mixing board and said, “This is the best any show has ever sounded here.”

So we all have a valid opinion. That’s fine. At the same time, if the conversation continues like it has (ever since sound amplification became part of theater) sound engineers will remain the public whipping boys and girls of everything wrong with the mix of technology and art. The conversation that everybody wants – the one where the two audiences get heard and dare I say find a way to compromise (The bad idea that would lead to a better idea is something like a volume rating system – this show is rated RFL for Really Flippin’ Loud). Also in that discussion should be some theatrical reporting that investigates WHY shows are getting louder and louder at a rapid pace, and WHO is responsible for making those choices. Hint: there is no simple answer here. Like any battle in the culture war, there is a massive disconnect in the conversation which contributes to frustration from audience, critics, designers, and operators alike. Critics and the audience they represent sometimes seem to believe that sound engineers control the volume of the show with one of those knobs from Spinal Tap that goes to eleven, and that we engineers tend to be irresponsible doofs who are obsessed with squeezing more volume out of a sound system. As a result, the engineers are the ones that people come to with complaints. Which is sad and ultimately ineffective, since sound engineers and designers are not always equipped or empowered to lead and engage a public dialogue. You would not believe how hurt and hurtful people are made by sound that makes them feel uncomfortable… whether its too loud or too quiet.

So who is responsible for the sound that you hate? Here’s a comparison for you. Most critics (and many in the audience) are really adept at picking apart a finished production apart and identifying who made a particular choice as it relates to story: did the actor do that because the playwright told him to? Because it’s part of the director’s vision? Or is it just a choice that the actor made that night? The same process exists for sound, and the responsibility rests on the team of collaborators pretty much as follows:

The sound engineer / operator is primarily responsible for recreating the mix or sound design consistently as dictated to her by the sound designer. This responsibility of consistency does include things like communicating with performers and scenic crews to make sure their use of microphones, instruments and their own voice stays consistent under regular wear and tear, sickness, etc. The sound engineer is NEVER allowed to change the show based on what an audience member or critic is telling him that day.

The sound designer is responsible for translating the aesthetic desires of the director and music director into a technical configuration that allows for aesthetic flexibility, acoustic control, and support to the performers. They educate the creative team about what is physically possible for a sound system to accomplish, and they put their name on the sonic aesthetic choices being made. That said, if a director (or a producer) feels that a choice is inappropriate for the overall artistic quality of the show, they will give the sound designer a note. And then another note. If it gets really hairy, they might withhold a paycheck or two. The sound designer’s role is often one of the most complexly political in the creative process, because they must serve many functional requirements and still find artistic fulfillment through their work at the end of the day..

The director, as she relates to sound, is there to balance all of the sonic elements and make sure they work together to support the story being told and the overall artistic quality of the show

The producer foots the bill. Producers have to think about things like “can we sell this show,” and, “what equipment can we cut from this rental list to save money, and will it damage the aesthetics of the show,” and, “what could we do to maximize the appeal of this show to a broad market?” As a result, they often have to make wildly unpopular decisions.

One of the best thinkers about how a sound designer can navigate the various demands of performer, audience, producer and director just happens to be the sound designer in question, Kai Harada, who published his excellent sound handbook free online almost a decade ago. He has a lot to say on the question of pleasing everyone as a sound designer, and it’s a great primer on the sonic tightrope act if this is a subject you get passionate about:

The sound designer has a great duty, both due to the scope of his or her activities, but also because sound reinforcement is so unquantifiable. Everyone wants to hear something differently. The sound of the show can change within seconds– so many factors can influence the propagation of sound from Point A to Point B: humidity, temperature, full house versus no audience, tired operator, warm electronics, a singer having an off-day, a sub in the pit, etc., etc., whilst other departments have somewhat more quantifiable parameters under which they operate. Scenery might be at Point A, Point B, or somewhere in between, and it will travel from A to B in a given duration, but there aren’t many factors that can influence it greatly, short of some catastrophic automation failure. Lighting instruments are predictable beasts, as well; granted, voltage drops and old filaments can vary the quality of light projected from an instrument, but for the most part they turn on to the intensity set by the designer on the computer and stay that way. Sure, a bad data line can wreck an entire show very quickly, but that’s why we have backups. Humans who control the button-pushing on the electrics desk can influence the look of a show, too, but not so drastically as a sound operator. Let’s not forget that sound is a relatively new participant in theatre, and is often greatly misunderstood.

Thus, the designer must not only justify his or her design and equipment, but appeal to the wants of many– the director has an idea of the way the show should sound, and so does the designer. Let’s not forget the music director, the orchestrator, the dance arranger, the producers, and the choreographer. Then the cast needs to hear onstage. Then the orchestra pit members need to hear in the pit. Then the costume designer doesn’t like look of so-and-so’s microphone. Politics plays a large and important role in the designer’s life. To paraphrase something a Broadway designer once told me, “Anyone can draw up designs and do equipment lists; the key is to getting other people to do what you want them to.” Theatre is a collaborative effort, and no one knows that better than the sound designers.

If we value the conversation at all, theater reporters should get more involved in this increasingly complex and controversial aspect of theatrical production. My belief, and it is one that is shared by several sound designers, is that sound is getting louder because of sound’s appeal to audiences, not because of all those reckless fascist dictators up in the booth. While I acknowledge the absolute inarguable validity of Deanna’s experience with this show, she does not do me the same service by indulging the urge to scapegoat me, the operator, for her experience. I think Deanna and reporters like her need to first investigate the many factors that cause our negative experiences with sound reinforcement in the theater. If you disagree with an artistic choice, explode open the conversation. Maybe some intrepid reporter could take the Bob Woodward approach and embed themselves in an artistic conversation as an observer… from concept to execution, and do the work of pinpointing exactly where creative teams could improve their response to audience demands for a quieter show. Wouldn’t that make for a more rich understanding of theater, and a more vital conversation about theater?

My booth is open, though you might have to speak up over all this fantastic noise I’m reinforcing.

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Frankenthumb

October 07, 2008 By: Nick Keenan Category: projects, Teachable Moments, Tools

Once more from the brink. Theater is what happens as you plan more theater.

The past few weeks have been some of the most hectic and challenging of my sound career, as we at the Goodman have put up not one but two enormous musicals, Turn of the Century and Million Dollar Quartet, which I’ll be happily mixing during its stay at the Goodman. To top it off, I’ve been designing sound and projections for the New Leaf season kick-off, Six Years (see below for a blogger discount, all ye Chicago bloggers), and filling in for a friend in a sound design elective at Northwestern. So, clearly no smarty-pantsiness coming from me during that time. On the contrary, it spawned quite a bit of dangerous assery on my part. My loopiness set off what was for a little while an alarming string of accidents that made me check myself before I wrecked myself… including unintentionally (I swear) hitting my boss in the head and smashing my thumb (oh come on, you knew it was coming….) between a crescent wrench and an instrument yoke. Not fun.

So I can add a reawakening of safety measures and being well-rested to my list of reasons not to blog over the past few weeks, and indeed, I’ve been gun shy until now about picking back up the commentary during a time that required constant focus. In the meantime, I’ve been running ol’ Donny Hall’s post on Caudal Autotomy through my head like a mantra for two weeks, waiting for my literal and figurative nail to fall off so that I can grow a new one. Thanks again for that post, Don, it was gold made of lizard tails. Sometimes life is a big steel wool loofa that takes off the dead skin and most of the living stuff too, and I think it was just my turn.

One of the reasons for the sleepy and manic is that MDQ is, by far, the most difficult mix I’ve ever taken on, in one of the most abbreviated techs I can remember for a show of that scale. It’s also easily the most fun and most rewarding show to mix. It’s a blast of a show, and one that pushed back in an unexpected way. (Hint: part of the “pushing back” comes from the wall of rock that hits you from the massive array of 8 Meyer CQs in the Owen theater. We’ve never squeezed quite so much SPL into that particular space, and it was certainly a fun trick to do so.) So come and visit if you find the opportunity, and stop by the sound console when you do and say hi.

I was lucky enough to be working with sound designer Kai Harada, who was one of the first sound designers to make the leap into the web to comment on the theater sound community’s red-headed step-relationship with the rest of the theater community that was prevalent at the time – and I think is happily turning around. His online reinforcement resource, Kai’s Sound Handbook, is a great read for schools and folks looking to broaden their understanding of the art and science of sound mixing and want a little bit of real world opinion and experience thrown in with the technical information. It hasn’t been updated in eight years or so, but until he gets around to that, it’s one of the best free sound resources out there.
And the dude knows what he’s talking about, even if you might disagree with him on some of the specifics. We ALWAYS disagree about the specifics, after all. That’s half the fun of collaboration.

So it was nice to break out of all that after opening MDQ last night. This morning I jumped in as sub in the sound class and taught a bunch of students about basic editing with Logic Express, which was more fun and less fearful than I had expected. It was nice, almost edifying, to see some solid sonic stories coming together after only an hour or so, including this one utterly hilarious one that started with footsteps, then a woman sighing deeply and sadly, and then the kerchunk whirr whizz of a copier going crazy. It never fails to astound me how one little brilliant choice that I get to witness will just make my day. Sigh. Copier. Giggle.

Which brings me to the work being done on Six Years. I feel like haven’t had nearly enough time with this truly stellar cast and crew (including New Leaf regulars Marsha Harman and Christian Heep, storefront veterans Sean Patrick Fawcett, Kevin Gladish and Mary Jo Bolduc, Circle Theatre member Darci Nalepa, and up-and-comers Chris Carr and our stage manager, Amanda Frechette) and what they’re doing with this play just cuts me to pieces. Sharr White’s script needed only the slightest touch of design, so in many ways my job has been simple if abbreviated, and tonight’s dress was very much about absorbing, reacting, and just enjoying the performances. More importantly, my next few days are about returning numerous favors to my wife Marni, who leapt in with both feet as production coordinator when it became clear that I was about to go incommunicado.

It’s a time for regrowing those damaged and sore parts. A time for sleep and letting the unconscious mind make the connections for a change.

And soon it’ll be a time for looking at the sound load out and the schedule for the next changeover… Whooooooo, doggy.

Oh yes… and before I forget: We’re offering pay-what-you-can tixx to fellow bloggers for Six Years, which opens this wednesday. We’d love to see you and hear what you think.

Because what doesn’t kill us will leave a nice scar that we can be proud to show off at the bar.

P.S. Anyone else been participating in TCG’s Free Night of Theater (arranged locally by the League of Chicago Theaters)? Holy crap has it been popular.

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Marta’s Back

August 20, 2008 By: Nick Keenan Category: Teachable Moments

I don’t tend to do much shilling for the work being done at my day job – I’m very proud to be even a small part of the production team at the Goodman, but talking about it in any kind of meaningful detail would likely get complicated. And anyway as a theatergoer I tend to be more vocal about the hidden jewels of theater and the moments most folks don’t see behind the scenes.

Which is why I am making an exception again for the Goodman’s ongoing Latino Theatre Festival, the grab bag of dramatic goodies curated by Henry Godinez, and especially the crown jewel of the fest, Marta Carrasco. Run – do not walk – to the nearest cellular phone or internet-ready device (oh wait, you found one!) and get tickets for J’arrive, which runs tomorrow through August 24th.

This lady changed what I thought was possible in theater.

I’m really thrilled that the amount of festival programming has been picking up at the GMan, because the atmosphere backstage gets thrilling for me – hectic, invigorating, and often improvised (yes, even at the Goodman), and it’s in that schedule that I’m most caught off guard and surprised by the work that I’m operating on a daily basis.

And when Marta arrived with her crew of Catalan Pirates, er, technicians, our language barriered antics and cross-cultural collaboration backstage were just… well, GaGa is a show like Famous Door’s Cider House Rules or that over-the-top Christmas Carol down at Dallas Theater Center where me and my future wife preset ridiculously over-flocked rotating snowmen and alpine trees… I will remember it for a long time as one that forged improbable friendships. And Aiguardent, well, that might just have been my favorite all-time moment of theater.

So for god’s sake. I’m not just saying ‘come see this’ for my own good. Do not miss.

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A Strategy for Educational Initiatives

August 09, 2008 By: Nick Keenan Category: Community Building, projects, Teachable Moments

I’m cross-posting my comment on a thrilling post from Laura at Trailing Spouse Blues – “What’s wrong with Educational Theater?” – which is itself a response to The Next Stage’s lament over the the perceived loss of opportunity as the next generation grows up without a broad exposure to theater.

I’m doing this cross-posting: Because it is apropos.

This is a freaking amazing thread, Laura.

Just got back from teaching 168 high schoolers in a summer program (Cherubs – Check it Out) , and let me tell you: the name of the game is immersion.

I’ve taught technical theater electives at a few high schools and middle schools, and I have to say the kids are always on your side to learn more. If there is a roadblock to learning coming from them, it’s that they don’t trust the motives of authority figures, which is a pretty simple roadblock to subvert. You work earn their trust – If a teacher demonstrates genuine excitement about a subject – which most of us are more than capable of – it NEVER fails that the kids pick up on that excitement. Do something jaw-dropping. We can all do it if we’re skilled at our craft. Reach into that little showstopper bag of tricks that you have – a directing exercise, a quick self-deprecating story, a design trick, or simple acrobatics. You’ll have ‘em hooked and you can begin the lesson. Maintain that trust and you may lose them – but they’ll come back to you to learn more.

From what I’ve seen, the structure of primary and secondary Education with a capital E these days is challenging. Distractions are everywhere – classes are blazingly short, filled with cell phones, and many parents encourage a compression of their children’s lives with too many AP classes and extra-curriculars. You know. For a good college. You know. For a good job. You know. For happiness. Later. When it’s too late.

Now theater can be just another extra-curricular to stress kids out, to be sure. But while this schedule takes up their whole day, I’d argue that this structure isn’t really immersive – it’s full of stuff, but fails entirely when it comes to having the kids, you know, engage with the material.

Theaters are actually really well equipped to provide a rich learning environment, but not in the form that we first think of – performance and talkback. That’s simply asking kids to be polite, shut up for a while, and then reengage without really understanding the context of how theater gets made. The thing that kids need the most exposure to – if the goal is creating the next generation of theater appreciators – is the doing of theater – the choices that get made, and the excitement of text -> rehearsal room -> design -> stage. A small theater is a great place to learn the most basic of communication and teamwork skills.

When you immerse kids in a learning environment – with multiple teachers or even authority figures who are all committed to the idea of engaging, teaching, and pushing the student to explore the material on their own – amazing things happen. It’s actually a simple equation, but one that requires too many resources for most schools to provide. But theaters CAN provide those opportunities if they were to structure their educational initiatives with some care.

Just imagine the difference between a performance and talkback where the kids show up moments before curtain and when they show up two weeks before opening.

Let’s say you give a student or a small group of students an opportunity as say interns for a small theater. Don’t make them do your dirty work for you like bathroom cleaning – have them help you rehearse and make their own choices as the cast and crew make their choices. Have them watch your designers as they build sets, props, hang lights, program boards and set sound levels. Clue them in on WHY you’re making choices, and WHY other choices would change the show. Help them see how a big, unified production can be created by hundreds of small choices.

That is valuable training for any child. And if it makes them appreciate the work of the theater artisan, so be it.

I should add – my theater company New Leaf is really trying to make this kind of program happen right now – thanks in no small part to the lessons we’ve learned from teaching at the Cherub program, a program that as I’ve mentioned many times changed my life as a theater educator. New Leaf has already had our first successful high school-level internship (go Emma!), a student who assisted the sound department in designing two shows in our last season. We’re really looking forward to trying the format out in the directorial department and potentially formalizing the program after trying it out a bit more this season. Because we do want to teach, and it’s not about a revenue stream for us – unless you count a group of people who will be fans of theater forever a revenue stream.

So yeah, to The Next Stage: You’re right. College isn’t the time. It’s younger. But all is not lost on our hipster youth, and we definitely need to approach the problem with both seriousness and enthusiasm.

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How (and why) to write a Company Bible

June 15, 2008 By: Nick Keenan Category: Uncategorized

Ever seen one of these? It’s a big binder filled with knowledge. Procedures. Contacts. Lists. Accessible Information.

In his big comeback post, Scott Walters illustrates very clearly the reasons for an artist to be proactively collecting and sharing the knowledge of what it is they do and the tricks and insights that make the work itself easier and more effective: knowledge is power.

… Those who wield power in the theatre — the administrators, the board members, the foundation staff — do read these studies, do recognize the value of the data and the ideas, and do put them into action — and that is how they maintain their power. They think more broadly about the art form. The result of lack of knowledge is a diminished power for artists, who give over control of their art to those who will take the time to study, to learn, to think.

The lifespan of an artist within a theater company is often a lot like the lifespan of a fruit fly. Artists often want to do one thing – say, perform – and get signed on to do that, and run box office, and figure out how to market a play, and raise money for that play, and keep the bathrooms clean… It’s tiring, and the passion for your work either carries you through the balogna or it doesn’t, and after five to ten years you start dreaming of a normal adult life that doesn’t involve begging and scrubbing and poverty.

For me, there is a lot of wasted energy in reinventing the wheel here. Let’s say a company is formed in 1983, and goes through five leadership cycles in that time. There’s a big difference in quality between the company with leadership that captures the collected knowledge of the company and the company that starts from scratch every time a company member moves on. It’s the difference between accruing institutional knowledge and burn out.

But when you get your feet wet, you’ll start to notice big challenges involved in passing complex knowledge structures on to a complete noob. Awful example from my own experience: Teaching a non-technical person how to mix their first musical. Let’s say your regular technical guru is moving out of town, and you have to basicially xerox them or face the loss of quality that comes with losing talent. There are two ways to go about this, neither of them ideal: You could label everything in the booth with a mountain of post-its and basically say “never touch this – or this – or this,” thereby simplifying the job. This definitely reduces stress in the training period, but it isn’t really a long-term solution – it cripples the student’s ability to explore and learn from mistakes over the long term. It leaves them to build their own foundation of knowledge, and it assumes that the choices you make in those final stressful and despairing moments of your tenure were the right decisions for the long term health of the company – which is almost never the case.

There’s another approach, akin to the development of a curriculum for self-study: the guru creates a comprehensive list of all the pieces of knowledge that one would need to do the job.

A) Acoustic Physics – How Sound Works
1) How sound waves mix in the air
2) The controllable properties of sound – Volume, Direction, Frequency, Timbre, Duration/Envelope,

B) How the Equipment Works
1) Microphone Pickup Patterns (what microphones “hear”)
2) Speaker Dispersal Patterns (cabinet distortion, directionality, phasing problems.
3) How Theatrical Sound Equipment can distort and shape sound waves
4) Mixer routing – Inputs, Faders, EQ, Inserts, Trim, Bus/Group Outputs, Auxillary Outputs

C) Cue Operation and Programming procedures
1) Mixer Manual – for Mute Scenes / VCAs or Scene Presets
2) Sound Playback Manuals – QLab, SFX, CD Players, etc.
3) MIDI and automation – getting equipment to trigger other equipment for simple show operation

D) Common “Gotchas”
1) Everything plugged in?
2) Everything plugged in in the right place?
3) Best signal testing practices – start at one end of the signal path and move carefully to the other.
4) The psychology of monitors and mic placement – getting the performers and the producers on your team with the common goal of the best possible audience experience (or, “If I turn up your monitor there, we either won’t hear you in the house, or we’ll hear you and squealing feedback”)

To be sure, each one of these items could be a dissertation in themselves, and this is more overwhelming for a blank slate student. However, it creates an ongoing resource for the student to explore and research over time and as their experience expands. It also doesn’t set a time limit on the training period – it allows peer-to-peer learning to continue beyond the tenure of the burnt-out ex-company member.

The MOST important thing is of course to create this knowledge resource well in advance of those often gut-wrenching final two weeks of a company member’s tenure. Capturing this information while stress is a factor is a good way to get a crappy knowledgebase. If you’ve ever been trained as a temp, you know what I’m talking about – If you need to know A – Z to properly do your job, some folks will teach you A (“Turn on your computer”) and then B (“This is the Power Button”) and then when that goes off without a hitch, they’ll spring Q on you (“And so then we just need to you to file the 990 Form with Accounting”) without explaining, oh, H (“Accounting is near the elevator”), or M (“990 Forms are tax forms for non-profits.”) or even C (“We are a company that audits non-profits”). And some folks assume you know too much and will rifle through the instructions for X-Z (“Just tell the president your progress by the end of the day.”) and they’re out the door. There is never enough time for the trainer to go through A-Z. And yet real damage happens to companies in both of those moments when A-Z isn’t effectively communicated or learned by the trainee. The corporate world can easily absorb that damage, but theater companies can often die off or suffer direly in fundraising in those moments when leadership changes.

So manuals can cushion the blow as the company grows – or even simply ages – and folks move on. Some of the manuals that I have written for New Leaf and The Side Project include:

  • How – and when – to update the website
  • Run Sheets – how to preset and run a particular show
  • Box Office procedures
  • How to share files over the internet so that group collaboration is less time-consuming
  • Brand manuals (use this font, use these colors, use this page layout, use this logo, and the branding rules that you can bend, break, and the ones you can never ignore)
  • Marketing distribution (a checklist of places to put posters and postcards)
  • Production Timeline & Checklist (what needs to get done, and when it needs to be done)

What I’ve learned about these documents is that they usually need periodic revision – so the best time to write them is as the processes are being put in place or being revised. By writing a manual as you perform the task, you can often do a better capture of clear step-by-step actions and have a better retention of all the dependent knowledge that is helpful in performing your role.

Treating manuals like a simple dumping ground of everything doesn’t work, though – they need to be more or less a complete overview of day-to-day operations, but not an exhaustive archive of everything that has ever happened ever. That’s too overwhelming to be useful. So some diligent and forward-thinking editing is always a useful habit to get into.

For these reasons, the ideal medium for a company knowledgebase is often a wiki – a living, interconnected document that allows certain basic knowledge resources to be outsourced to say, Wikipedia or other blogs & websites. Knowledge can also be organized into a structure to make critical data more clear and supporting data settle into nested structures.

At New Leaf, we’ve used a wiki and a company discussion forum in tandem for about three years, and it’s proven to work very well with our own human natures. Most day-to-day company discussion happens on the forum, filling the forum with a rich silt of acquired knowledge, planning, brainstorming, and chat. It’s almost a daily journal for most of us, a big net that captures all our ideas. We have also worked out a quick sorting and archiving process that we do as part of our production post-mortem process. When a particular nugget of knowledge from the forum discussion proves permanently useful, it finds a home somewhere in our company wiki – the repository of permanent knowledge for the company.

And on the wiki, the information is clearly organized for future company or board members. It kind of looks like this:

New Leaf Department Knowledgebase
Artistic
Play Readings
Marketing
Development, Fundraising & Grants
Production
Box Office

Agendas (these contain items that require discussion in our next face-to-face meetings so that everything gets captured)
Company Meetings
Production & Design Meetings
Marketing Meetings
Board Meetings

Meeting Minutes
Company Meeting Minutes
Post Mortem Minutes
Marketing Minutes
Committees Minutes

Timeline & To-Dos (Each of these is a calendar for each production with template dates, like “Opening -3 Weeks”. We just plug in the dates before each production, and voila, we have a list of everything we need to get done.)
Production Timeline
Box Office Timeline
Marketing Timeline

Knowledge Base
Knowledge Base – Web Tools, Important Contact Info, Stuff to Know in case of emergency
Company Bylaws
New Leaf Culture – The way we like to do things, and why
Production History
Who We Are – Mission, Vision, Values. Learn them. Love them. Live them.

Over the past few years, we’ve had the typical internal turnover at both companies that happens as artists grow up and live their lives – and new artists with fresh ambition pursue their artistic lives as a part of the company. The forum / wiki / knowledgebase process has proven its worth through the shifting membership to our newest company members. As they have time, or when they’re confused about how something works, our old discussions and accrued knowledge resources can be skimmed through and learned as needed. This is often an exciting process for a new company member, like opening up an old tome filled with old words and old thoughts. It is a training period filled with knowledge and cloaked in mystery. Can you imagine that in a corporate environment? Our old show notes create a clear picture of our context and our history – and steeping in that knowledge has helped us avoid the dangers of repeated mistakes, without limiting us to a knowledgebase of post its that limit the agility of our current operations. Understanding and remembering the old risks we’ve taken inspire better risks to be taken next time. I’d wager that our effective capturing of knowledge has helped us stretch our annual budgets as well, because we have a memory and a process that allows us to allocate money towards our artistic growth and our newest risks rather than sinkholes of productions past. Best of all, creating the knowledgebase was a dirt-simple, efficient, low stress, and even fun part of the process.

Scott’s speaking the truth again: the key to better lives for you professional artists out there is taking responsibility for your own artistic goals, and empowering yourself with the tools and the knowledge you need to achieve and reach beyond those goals. For me, the thing I needed was a way of remembering where I’ve been. Breadcrumbs along the trail, so to speak.

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