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Theater Media Roundup: The Gurney & The Christians

October 21, 2008 By: Nick Keenan Category: Theater Media Roundup

For many reasons, I think that one of the best stabilizing skills you can invest in for your personal theatrical work and the work of your company is learn a base competency in creating new media – Internet based graphics, web experiences, podcasts, and YouTube-ready video. In the coming decades, not having these skills is going to be increasingly crippling as students who were born with these skills emerge from their collegiate training grounds onto the storefront scene.

One of the reasons that there have been so many union vs. corporate battles over New Media is that the form is so young that most artists were slow to begin to speak the language. But when we do speak the language, we’re better able as artists to control the form. And the form needs help – there are many more folks out there capable of creating a video and posting it online than there are who can make that video say something.

I can’t tell you the number of times daily that having skills related to creating new media has been directly helpful to my work in theater. This kind of goes without saying on the theatrosphere, I know. But it’s a freelance income source compatible with any kind of artistic lifestyle that shouldn’t be ignored.

As my work with Marshall Communications continues to demonstrate to me, having strong new media savvy is much more rigorous than simply getting a website up. It’s about learning to talk about your work and even display your work through new media formats in a way that doesn’t distort your message. It’s about being ready as a theater company to invest and reap the rewards of having ancillary skills and equipment.

Some of the skills I think every theater company needs to have in its bag of tricks, whether it is in-house or through a friend:

Graphic Design (including the industry-standard Adobe CS3 suite)
PHP / Joomla / Ruby on Rails Dynamic Web Programming (for blogs and quick updating of web sites)
Video Production (for archives and promotional materials)
Podcast Production (for readings, promotions)

I’m happy to announce a periodic series of posts that I think I’ll actually be able to keep up on a regular basis (because this stuff is so darn exciting when it’s done right!): the Theater Media Roundup. I’ll be sending out previews and reviews of some of the most successful theater-generated videos, podcasts, sites that promote the work of theater artists. If you’ve got something that you think is changing the way you talk about your show to an audience, send me your stuff!

Right off the bat, let’s mention something already talked about several times on this and other blogs: The Mammals and the DevilVet’s innovative play-as-graphic novel project. Check it out, Sid.

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In the Roundup Today:

YouTube Video promotion for The Gurney (at Strawdog, opening November 3)

What’s great:
For an independent theater project, this has some great polish. It borrows heavily from the white-flash / disconnected preview styles of The Ring and 28 Days Later (so it also inherits some of their baggage), but it also relies on more simple effects like that final disconnected voiceover so it is also genuinely and simply creepy. Best part? It’s specific enough about the story line to have some truth in advertising. You know what to expect at the show itself.
Can you hear that great sound design? Good timing, balanced perfectly with the vocals, and well-buttoned. Perhaps we have veteran sound designer Joe Fosco to thank!

What needs work:
Knowing creep-out movement queen Tiffany Joy Ross as I do, there are some shots of her that could use a bit of editing snippage to really reinforce the disorientation and fear that they’re going for. The timing of the surgical mask and final shot are working brilliantly, but less clear are the more awkward shots of her curtsying like a zombie and “Take this”.
Not knowing the script, I can’t really say that this is what is going on, but one habit of theater artists creating their own promotions is that they try to stick too religiously to the story of the play, rather than creating a stand-alone teaser story for the promotion itself. Maybe this is what is going on here?

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Video Trailer for The Christians, independent movie written and directed by playwright Stephen Cone, and produced by Split Pillow (who shares some staff with the Side Project Theater Company)
(Screening on November 7th, 7:45 at the Gene Siskel Film Center)

What’s great:
The core story of the film is made really clear without giving away too much or being too obnoxiously direct. Cone has always been a master at negotiating human stress in religious dramas, so I’m not surprised that he fares well in the often disheartening task of creating a trailer. This trailer represents his storytelling sophistication well.

Also, check out how well the silence is used, especially in the beginning of this trailer. There’s this sort of sinking sensation you get in the first few moments as hectic shots are accentuated with a close silence… that snapping sound that echoes out and bookends the trailer is exactly the right tone – like the tide going out before a tsunami hits.

What needs work:
Was that a hanta virus-laden explosion I heard? I get the many reasons not to show the devastation of the apocalyptic event in question – it’s a film (on an independant budget) about people and the faith that drives them, not about sound design – but the sound effect itself for what appears to be the catalyzing moment for the plot doesn’t match the ominous portents of the rest of the trailer. The tsunami I mentioned above should be the equivalent of a balloon overflowing with anxiety bursting apart. It sounds instead like the Jolly Green Giant farted in a dumpster.

Fun Fact:
The Christians happens to have been filmed on location in TJ Ross’ apartment. I keep expecting her to walk by these folks with her surgical mask and offer them some of her deliciously creepy hors d’oeuvres.

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