To Theaters / Artists in Chicago who are dipping their toes into Twitter
Read this.
And no, it’s not at all like facebook, that’s a common misperception that I overheard about three times between the Merchandise Mart el and Dunkin Donuts this morning. Yes, that’s about 20 steps. That many conversations about one thing means: Use. Wisely.
Twitter is also, at least so far, *not* a way to tap into a new potential audience, though I know that’s what you’re hoping it is. I think it will be eventually, or suddenly by accident, but not yet. Right now it’s the most valuable tool one might have for solving your problems with lots of global, brilliant minds who have worked through similar problems.
h/t @shamelesshussy
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